Throughout 2023, there have been a lot of updates in the Google algorithm, with 15+ confirmed updates in 2022 and 2023 alone, it can be difficult to keep track of all the changes. Google algorithm updates are vital for marketers and business owners to stay up-to-date and be found online; read on to find out the latest Google algorithm updates for 2023.
February Review Update
In February, Google made a product review update that encouraged businesses to create high-quality content with helpful information for users. This applied to 11 global languages and was concluded on March 18th.
March Core Update
In March, the broad core update was released, and this meant that pages that were previously under-rewarded may now receive better rankings in search results. Google released that site owners should focus on creating high-quality and high-value webpages with helpful content, good user experiences, and strong E-E-A-T signals (experience, expertise, authority, and trustworthiness).
April Review Update
Not long after, in April, a review update was released. And this update was regarding reviews about products, services, destinations, games, movies, and other similar topics. This update was important not only for SEO professionals but also for businesses that rely heavily on customer reviews. The update was designed to improve user experience and search rankings by allowing users to easily find relevant information from product and service reviews.
September helpful content update
A few months went by, and in September, the helpful content update happened.
This algorithm update focused on improving their classifier to identify helpful content. They haven’t updated their helpful content since December of 2022.
October Spam Update
A spam update was made in October. The update targeted to improve their spam detection system and its coverage in many languages, including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others. This took 2-3 weeks to roll out!
November Core Update
In November, Google released another core update, after already doing many more this year, and this one sought to improve providing valuable and dependable search results for users. Once completely rolled out, this could potentially affect your site’s overall traffic.
In November, there was also a review update. This algorithm update was made to reward high-quality reviews with insightful analysis and original research, authored by experts or enthusiasts. It evaluates content on a page-level basis, focusing on articles, blog posts, or similar standalone content providing recommendations, opinions, or analysis.
Stay Up to date
With Google constantly making algorithm updates, it’s important to stay on top of them, especially if you want your website to be seen. Working with an SEO Marketing Agency offers you multiple advantages for your Search Engine Optimisation. One of them is that the team’s expertise can ensure your website rankings appear higher in search engine results and keep your site up-to-date with any changes.
