Using SEO as a strategy helps to increase the likelihood of your product or service featuring high in the ranking during an online search. For an ecommerce business, this means capturing the attention of more consumers, driving traffic to your website and, inevitably, an increase in income.
You can engage a specialist seo agency to make sure your business is using SEO effectively on an ongoing basis. The value in this is that they know the area and will keep on top of every aspect of SEO that can ensure the success of your ecommerce business.
What is SEO?
SEO, search engine optimisation, and is a way of writing content on a website or web page that will make sure it’s as visible as possible on search engines, like Google, Firefox or Bing.
It’s a strategy that is used in the process of building up an organic media presence. The aim is for your site to come up first, or very close to the top, when someone is searching for particular keywords. This should attract potential customers to your website.
You can also use SEO within your website, so that a visitor can navigate easily and quickly through the site, finding what they are looking for. It also helps search engines find your site more easily.
A vital part of SEO is to find the keywords that are most likely to attract people and to be most relevant on search engines.
Why do ecommerce businesses use SEO?
The most important reason to use SEO is to make sure that your business is as visible as possible when it comes up at the top of the rankings during an online search. This will, of course, attract more people to your website, which should translate into more customers; more word-of-mouth marketing, primarily via social media; and more revenue.
All of this makes SEO a really great way to market your business, without having to fork out huge amounts of cash. This is why you need to have a very clear picture of what keywords to use, that will ensure your business does feature high up in the rankings.
When your business is part of the top 5 listed options, it will attract about 20% more traffic than other sites.
Successful SEO will also make visiting your website a breeze for consumers. They will understand how it works, follow the various prompts, use the different pages and generally find the experience useful and not stressful. Even more importantly, they will find what they are looking for.
What possible impact can SEO have on the success of ecommerce?
Attract and inspire trust in your customers
The simplest and most easily assessed impact that effective SEO (to achieve higher rankings in online searches) has on an ecommerce business is a measurable increase in traffic to your site. It can also inspire confidence in potential customers, and reinforce it for existing customers.
Earn more, spend less
The increase in visitors to the website should translate into a rise in the number of sales from the website. Of course, this means a higher income. If SEO is done well, it also helps to keep your budget down. This is because, if SEO writing is done effectively and attracts visitors, you won’t need to spend massive amounts on more conventional and digital marketing.
Speak directly to your target audience
The aim of an ecommerce business is to sell products or services, both of which are often quite focused. This means that being able to speak directly to the correct, even narrow target audience will be extremely valuable. SEO helps to achieve this. By using the best, most relevant keywords, SEO will bring your business to the attention of people looking specifically for the type of product or service you offer. It follows that this will increase your business and revenue.
If you are using SEO writing in your content on all platforms and it is bringing in more visitors, many of whom are converting to customers, don’t rest on your laurels. The beauty of SEO is that it is always evolving, allowing you to stay current. Just because a keyword worked last week, doesn’t mean it may be as relevant this week. Customers like services to be current, so use SEO to achieve just that.
Using SEO effectively for ecommerce will inevitably increase interest in your site and products or services. This makes it an invaluable tool in contributing to the success of your ecommerce business.