Indirect marketing – making opportunities to promote your business that go beyond the traditional A5 leaflet or newspaper ad

indirect marketing

Indirect marketing can refer to strategies that aim to create a solid reputation for your business, perhaps using social media accounts, blogs, and newsletters which are informational. This approach moves away from the hard sell, instead allowing you to build customer trust and loyalty. Does your business model provide opportunities

IRX 2018

IRX 2018

  IRX 2018 - Powerful Content + Innovative Solutions + Inspiring connections for digital businesses and multichannel retail   IRX provides visitors with powerful content, innovative solutions and inspiring success stories for game-changers transforming retail and digital businesses.   Whether you’re just starting or are looking to take your multichannel strategy to the next level,

Get Ahead: 2018 trends in retail

Retail Trends

2018 will be another interesting year for the retail sector as more technologies start to push boundaries in order to enhance the way consumers shop and the experience they receive. Customers already expect a more personalised and engaging shopping experience, and the seamless combination of both the online and in-store

Modern Retail Interview: Purple Giraffe Store

Purple Giraffe Store

   Modern Retail talks to Purple Giraffe Store where you'll be able to keep everyone in your household healthy and clothed, including your 4 legged family members! CEO Finn dog is an inspiration behind the brand's ethos of enjoying all the good things in life (he even has his own Instagram page

Modern Retail Interview: Rufus Country

Rufus Country

    Modern Retail talks to Fabian Lintott founder of Rufus Country where the finest quality leather products are found. Designed in England you'll never be disappointed with the standard or the service provided by Rufus Country.   MR: How do you aim to stand out as a brand? FL: Our aim is to stay totally independent