Over the past few years, retail businesses have had to adapt to a changing world where customers’ shopping habits have shifted more online. This, together with a growing competitive market, has led retail companies to become increasingly selective over the marketing channels they choose for investment.
Which of those marketing channels are likely to be the most suitable ones for your own retail business? Below, we’ve set out three that could be crucial for your brand.
1. Social media
One of the biggest areas of marketing potential is social media. Almost all of your customers existing and new will have some presence on social media. This is why it can be so effective at channelling customers to your website and online store.
Once customers are on your website, the right tailored SEO campaign could help direct them to your products and services. You will then be able to measure how a particular marketing campaign is working and what might need to be changed for future campaigns.
Although there is much that can be achieved from the free posting of content and posts on social media, there can also be great benefits from investing in paid ads. Sites like Facebook can help you target a specific demographic that you might wish to attract towards your brand.
2. Websites and blogs
Social media posts and interactions can lead customers to your website. However, there are also many other benefits to having a website and a blog. Learning how to improve your SEO for retail is a large part of driving relevant traffic to your site and keeping it there.
Writing blog posts can be a great way to help bring in people to your website who might not be looking to buy anything at that time. It can help you with your brand image and also show people what your company is about and how its ethos fits in with global issues, such as the ever-pressing need for socially responsible and sustainable practices.
3. Influencer marketing
Having influencers recommend a product to those that follow them is a tactic used by many companies. Not only could your adoption of such a model help get your brand and products in front of a greater number of relevant people, but it could also encourage followers to buy the same product if the influencer uses it.
Although influencer marketing is nothing new, it looks set to continue to grow and become more important as more and more retailers seek out innovative and authentic means to help build up their online presences.
You can start by following a few people on social media who match the demographic and niche your products use. As an example, if your brand sells art supplies, then following an influencer who paints could help you find the audience you need.
As well as asking influencers to use your products, you can also share your influencers’ posts about them on your own social media platforms.
Conclusion
The entire process of investing in and implementing various marketing approaches can be unpredictable at times, so you need to choose ways that have the greatest chance of success and are perhaps different from what your competitors use. This can give you the edge that you need to grow your business.
With our own proven bespoke SEO campaigns for retail businesses here at Mr SEO, we have the capability and track record to help power your firm’s growth online in 2022 and beyond. For further information on how we might work together, please don’t hesitate to contact our skilled and seasoned professionals.
Contributor: Mr SEO
