Traditional marketing is all well and good. It still targets a certain clientele and if you have a decent customer base already, you’ll be making sales.
It wasn’t so long ago that extended warranty had a very bad time in the press. Even now there are plenty of mixed views as
Modern Retail was delighted to join a Roundtable of independent retailers and industry experts in London last week, hosted by Dax Dasilva, CEO of Lightspeed,
Here’s a true story. Years ago I was a sales manager for a well-known audio brand. I had a nice car, a rubbish laptop and a