The explosion in ecommerce over the last few years has seen a huge increase in the number of online tools and platforms available to help retailers sell online. But how do you choose which are the best ecommerce tools for your business?
In this guide, we have a detailed look at some of the best ecommerce software available today. So, whether you’re keen to know which online shop builder you should be using, or which email marketing platform would work best for your ecommerce store, we’ll aim to answer your questions below.
What factors do you need to consider when choosing an ecommerce tool?
With any software purchase, you need to weigh up various factors to ensure you’re making the right choice for your business. Depending on the category of ecommerce tool you’re looking at, there may be additional criteria to consider, but here are some of the general key factors to consider when attempting to select the best ecommerce tool:
What features does the tool have that will make it useful for your business? Does an online shop platform have the necessary functionality to build your store exactly how you want it? Will the SEO suite you’re looking at give you exactly the reporting you need? Make sure you fully explore the features available to you before you buy.
Integrations are a key consideration when looking at software, and you’ll want to check if the tool integrates with other platforms you’re using. While many different kinds of software can often be connected together with automation platforms such as Zapier, it may be worth your while finding tools that have inbuilt, native integrations to each other. This will make your technology stack more seamless and, frankly, make your life easier.
Price will of course have a bearing on which tool you choose. Many software products will have more than one pricing tier, so it’s important you weigh up which pricing plan you will need when comparing the cost of competing ecommerce business tools. For some tools, it may be worth getting in touch with the sales team to see if there’s custom pricing available for you.
Sometimes, you may well have to pay more to get the software that’s right for you. But it’s first worth taking advantage of any free trial periods to test whether the tool will work for you. Avoid tying yourself in for the long term on an expensive plan until you’re sure it’s the product you need.
Ease of Use
It’s crucial that you get the maximum benefit from whatever tools you use for your business. So it’s very important to look for software that is easy to use. There’s no point buying a tool that is then not fully adopted by your team because it’s too difficult to get to grips with.
Customer Service & Support
If you do have difficulty using the tool, encounter any bugs, or need any other help from your supplier – what is their customer support like? Some firms are better set up than others in this regard. And, again, some suppliers may offer different levels of support depending on the pricing plan you are on. It’s well worth your time to do a little research into what the likely response will be to any problems you may encounter.
With any software purchase, there are usually reviews available online to help guide your choice. It’s well worth having a read of review aggregator sites such as GetApp, G2 and Capterra when considering online tools for your business.
Hopefully, some of the above considerations will help guide your thoughts when considering which ecommerce tools to use for your business. Now, on to the main thrust of this article – what are the best ecommerce tools out there?
Before we continue, a quick disclaimer: some of the links on this page are affiliate links. If you follow an affiliate link and make a purchase, we may receive commission – at no extra cost to you. It’s a small step we take to help fund the content we produce for our readers. Our content is unbiased and we only recommend products we believe in.
What are the best ecommerce tools available in 2022?
So now let’s explore a list of some of the best ecommerce tools available today. Not all these tools will be right for everyone and you need to do your research and select the software that makes the most sense for your business.
We’re going to break the list down into the following categories:
- Ecommerce Store Platforms
- Ecommerce Web Hosting
- Marketplace Tools
- Multichannel Tools
- Inventory Management Tools
- Order Fulfilment Software
- Email Marketing & Automation Software
- Social Media Management Tools
- SEO & PPC Marketing Tools
- Loyalty & Retention Tools
- Personalisation Tools
- Customer Service & Support Tools
- Analytics & CRO Tools
- Payments Tools
- Accountancy Software
- Other Ecommerce Tools
We hope you find our guide useful. If you have any suggestions for additions to this list, please email [email protected].
Ecommerce Store Platforms
Unless you’re a pure marketplace seller, your choice of online store platform could be the most important software choice you make when setting up your own ecommerce store. There are many choices of platforms on which to build your online shop, and choosing the best ecommerce platform for you will be your first step towards a successful online store.
You’ll have heard of most of the major platforms below – but there might be a couple of niche providers that you’re not aware of yet…
Shopify is possibly the most well-known option for ecommerce store owners. It’s an all-in-one solution that gives online sellers everything they need to create, set up and run an online store. That includes hosting, website design, payment processing and a host of other features and integrations.
Shopify is quick to set up and relatively easy to use. It’s a platform that can scale with your business as it grows and has the flexibility to support businesses of all shapes and sizes.
There are plenty of themes and plugins available for Shopify stores and the company offers excellent customer support.
You can get started with Shopify for free, although you will need to subscribe to a paid plan to use your own domain name and unlock some other features. Paid Shopify plans start from £24 per month.
WooCommerce is a plugin for WordPress that turns your WordPress website into an online store. It’s one of the most popular ecommerce platforms in the world and is used by stores of all sizes.
WooCommerce is a very versatile platform – it can be used to sell physical or digital products, subscriptions, memberships and even appointment bookings. There are plenty of themes and plugins available to extend the functionality of WooCommerce stores.
One of the main advantages of using WooCommerce is that it’s free to download and use. You will, however, need to pay for hosting, a domain name and any plugins or themes you might want to use.
So pricing is technically free for WooCommerce, but there are additional costs in reality that you will need to consider.
Magento (now technically known as Adobe Commerce, powered by Magento) is a self-hosted ecommerce platform that gives you full control over the design and functionality of your online store. It’s used by some of the world’s biggest brands, including Coca-Cola, Olympus and Ford. It’s very much an enterprise platform though, and one of the main disadvantages of using Magento is that it’s not as easy to use as some of the other platforms on this list. It can also be quite expensive to set up and run a Magento store, especially if you need to hire someone with development skills to help you.
Magento, however, is a very flexible platform that can be used to sell just about anything. It’s also highly scalable, so it can grow with your business. There are plenty of themes and plugins available for Magento stores and the company offers excellent customer support.
If you’re looking for a platform that will give you complete control over the design and functionality of your online store, and you’re willing to invest the time and money needed to set it up and maintain it, then Magento could be a good option for you. Unless you’re a technical wizard though, you may need to hire a specialist web developer.
Magento is definitely for the bigger budgets though, and it’s likely you’ll need upwards of £10,000 to get a store set up on the Magento Enterprise plan.
Wix is a website builder that does not require any technical knowledge to use. It’s one of the simplest platforms to use for website creation, and it’s suitable for businesses of different sizes. Wix Premium accounts come with all the ecommerce tools you would expect from a mainstream platform.
Wix is a good choice if you want an all-in-one solution that includes a website builder, hosting and ecommerce features. There are plenty of themes and plugins available for Wix stores, although not as many as some of the other platforms on this list.
Wix ecommerce plans start from £13 per month.
BigCommerce is a leading ecommerce platform that enables businesses of all sizes to create an online store. BigCommerce offers a turn-key solution that includes everything businesses need to get started selling online, including a customizable website, shopping cart, payment processing, and shipping integration.
BigCommerce also provides businesses with powerful tools to manage their inventory, track their sales and customers, and grow their business.
BigCommerce has been praised for its ease of use, comprehensive features, and scalability. The platform is used by businesses of all sizes, from small businesses to large enterprises.
BigCommerce Essentials pricing plans start from $29 per month, and their Enterprise plans scale up for bigger budgets.
Ecwid is a plugin that allows you to add ecommerce functionality to your existing website. It’s suitable for businesses of all sizes and can be used on a range of platforms, including WordPress, Wix, Weebly and more.
With Ecwid, businesses can create a professional online store quickly and easily, without the need for any coding or design skills. Ecwid comes with everything businesses need to start selling online, including a customizable storefront, powerful shopping cart, payment processing, and marketing tools.
Plus, Ecwid integrates with all major website builders and marketplaces, making it easy to set up an online store no matter where your customers are. Whether you’re just getting started in ecommerce or you’re looking for a robust platform to power your business, Ecwid is a great solution.
Ecwid plans start at £12.50 + VAT per month.
Square is a point of sale and payments platform that offers ecommerce features as part of its Square Online plans. These include the ability to sell products, take online payments, track inventory and send abandoned cart emails. Square also has a marketplace where you can find themes and plugins for your store.
Square offers a free plan where you are just charged a percentage fee per transaction of around 2-3%, which makes it an affordable option for smaller businesses. Additionally, Square offers a wide range of payment options, including credit and debit cards, PayPal, and Apple Pay. This makes it easy for customers to make purchases on your website or app.
Finally, Square provides robust security features to protect your business and your customers’ data. With Square, you can rest assured that your transactions are safe and secure.
Square pricing plans start from free, but you’ll have to pay for more features.
Squarespace is a popular ecommerce platform that enables businesses to create and manage an online store. The platform is known for its user-friendly interface, robust features, and scalability.
One of the key features of Squarespace is its drag-and-drop editor, which makes it easy to create and customize pages. Additionally, Squarespace offers a wide range of templates and designs that can be used to create a professional-looking website.
Another important feature is the platform’s support for multiple payment methods, which allows businesses to accept payments from customers around the world. Finally, Squarespace provides different ecommerce tools for managing inventory, shipping, and taxes. These features make Squarespace a great solution for businesses of all sizes.
Squarespace pricing starts from £15 per month.
EKM is an ecommerce platform that bills itself as “the UK’s No.1 online shop provider”. With over 80,000 clients, a clear USP is the hands-on UK-based support that is offered, with dedicated Account Managers for EKM clients.
With a 5 star “excellent” rating on Trust Pilot from over 2,500 reviews, EKM certainly seems to be very popular with its customers.
EKM has over 70 themes and a huge range of features. Pricing plans start from £34.99 + VAT a month and their 14-day free trial might well tempt UK retailers to give them a try.
SpreadSimple is an interesting alternative option for new ecommerce business owners looking to get started on a budget. Put simply, SpreadSimple is an ecommerce solution that lets you create an online store from a Google Sheets spreadsheet. The software will then pull products through from your spreadsheet and feature them in a basic website.
A key feature of SpreadSimple is that it has a free plan so you can build your first online store completely free of charge.
Once you get started, it has a range of features, integrations and automation that can expand on your website as you grow. It may be a bit basic for more established retailers, but it’s an intriguing option for those looking to get started on a budget.
Beyond Spreadsimple’s free plan, there is a paid plan for $13 per month, though there is a free trial available.
Ecommerce Web Hosting
Depending on which ecommerce platform you choose to build your online store on, you may also need to arrange web hosting. Some platforms, such as Shopify, provide hosting for your ecommerce website as part of their service. But with other providers, such as WooCommerce or Magento, you will need to arrange your own web hosting.
So what do you need from a good ecommerce web hosting provider?
Speed is a crucial element – you need to ensure that your hosting package has sufficient bandwidth and disk space for your site and that your plan includes technical elements such as SSD servers and a CDN (content delivery network). These will ensure your online store is fast enough to a) keep your customers happy and b) meet Google’s performance criteria so that your SEO efforts are not compromised.
Security and uptime are also essentials of a good web host. You need to be confident that your site has as much protection from hackers as possible, and that your host will keep you open for business online as near to 100% of the time as possible.
Finally, customer support is another key facet of a good web host. If you have any questions or need help with an urgent technical issue, then you need to be confident that your hosting provider will respond quickly and resolve your issues.
Here are some of the best hosting providers for ecommerce stores:
Kinsta is a premium web hosting provider that specialises in hosting WordPress websites – so it’s a great option for retailers who build their online stores on WooCommerce.
Kinsta’s powerful servers are optimised for speed and performance, making it easy for online retailers to build and maintain fast and seamless storefronts. Other key features of the platform include the ability to instantly scale resources up or down as needed, automated daily backups of your data, and 24/7 support from experts in the field.
The Kinsta platform has an intuitive dashboard and dozens of configuration options available, providing an excellent backend infrastructure for any ecommerce venture.
Kinsta’s cheapest plan starts at $30 per month, but for ecommerce sites it’s recommended that you use their “Business 1” plan or higher, costing from $100 per month.
Bluehost is another hosting provider that offers tailored hosting to WooCommerce websites and is one of the largest web hosting companies in the world, with over 2 million customers and 300,000 servers. The company offers a variety of hosting plans, including shared, VPS, cloud, and dedicated. Bluehost also offers a wide range of features, including unlimited storage, bandwidth, and email accounts.
In addition, Bluehost provides 24/7 customer support and a money-back guarantee.
Bluehost pricing plans start from £30 per month for WooCommerce hosting. While their Premium dedicated hosting plan costs £156 per month over a 36-month term.
SiteGround is another web hosting provider that offers specialist WooCommerce hosting plans that are “specifically designed to help you easily start and manage a successful website with an online store”.
SiteGround offer shared hosting, cloud hosting, and dedicated servers. All of their plans come with 24/7 support from their skilled customer support team. Overall, they are a great option for those looking for quality web hosting at an affordable price.
SiteGround’s WooCommerce hosting plans start from around £15 per month.
DreamHost is a web hosting provider and domain name registrar that offers a variety of services for individuals and businesses. Services include shared hosting, virtual private servers, dedicated servers, and cloud hosting.
In addition to hosting websites, DreamHost also offers email hosting, domain name registration, and SSL certificates.
DreamHost’s WooCommerce Hosting plans start from $12 per month.
If you’re a marketplace seller, there are a range of marketplace tools that can help you to maximise ecommerce sales when selling through major marketplaces, such as Amazon and eBay.
Some of the features that these tools can offer include:
- Product Research
- Keyword Research
- Listing Optimisation
A good marketplace tool will help you decide what to sell, how to market it and keep you updated with analytics that can help you improve your online sales through marketplaces over time.
Here are some marketplace tools that we think are a big boost to marketplace sellers:
Amazon is the world’s largest online marketplace, and it’s no surprise that many businesses are eager to get a piece of the action. However, launching and managing a successful Amazon business is no easy feat. There are countless products to choose from, and the competition is fierce. This is where AMZScout comes in.
AMZScout is a powerful Amazon research tool that can help you find profitable niches and products to sell on the world’s largest online marketplace. With AMZScout, you can find out estimated sales volume, average prices, and other key data points that can help you make informed decisions about what to sell on Amazon.
In addition, AMZScout also provides insights into Amazon keyword trends, so you can see which keywords are being searched for the most and optimize your listings accordingly. Whether you’re just getting started with Amazon selling or you’re looking to take your business to the next level, AMZScout can be a valuable asset in your quest for success.
Their Amazon Seller’s Bundle is priced at $29 per month, when billed annually.
Seller Labs is a suite of ecommerce software that helps sellers build and grow their Amazon stores. Their Seller Labs Pro collection offers a range of tools to help manage an Amazon business. These include tools for keywords and product research, Amazon PPC advertising, pricing and reviews management.
For larger businesses selling on Amazon, Seller Labs offer Managed Services, where their performance marketing team helps clients optimise their Amazon sales and marketing strategy.
Pricing for the Seller Labs Pro software starts from $39 per month when paid annually.
If you’re an Amazon seller, then you know how important it is to choose the right products to sell. But with millions of products available, it can be tough to know where to start. That’s where Jungle Scout comes in. Jungle Scout is a software tool that helps you research and find profitable products to sell on Amazon.
With Jungle Scout, you can see estimated sales figures, average price, number of reviews and more for any product on Amazon. This information can help you make informed decisions about which products to sell. In addition, Jungle Scout includes powerful filters that allow you to narrow down your product search by criteria such as price, category, and more.
Usefully, they offer a Chrome extension that provides real-time data on Amazon product listing pages. In addition to their core products, Jungle Scout also offer training and resources on Amazon selling strategies. Founded in 2015, Jungle Scout has quickly become a leading resource for Amazon sellers. Their products are used by top sellers around the world, and their team of experts is always innovating to help sellers succeed.
Pricing for Jungle Scout starts from $29 per month for the Basic plan when paid annually.
If you sell on Amazon, then you know how important it is to rank high in the search results. That’s where Helium10 comes in. Helium10 is a suite of tools that can help you to find the right keywords, optimise your listings, and track your progress.
Once you’ve signed up for an account, you can start using the keyword research tool to find the right keywords to target. This tool provides data on monthly search volume, competition level, and more. This information can be vital in helping you to choose the right keywords to target.
Once you’ve chosen your keywords, it’s time to optimize your listings. Helium10’s listing optimization tool can help you to ensure that your listings are optimized for both search engines and customers. The listing optimization tool provides guidance on title length, keyword density, and more.
Finally, Helium10’s tracking tools can help you to monitor your progress over time. The tracking tools track your rankings, sales, traffic, and more. This information can be essential in helping Amazon store owners to adjust their strategy and continue moving forward.
Helium10 pricing starts from $29 per month when billed annually. But if you’re looking for additional savings, make sure to take advantage of the Helium10 discount.
Sellzone is a marketplace tool provided by Semrush (see tool no.45 below) that helps Amazon sellers to grow their business.
Sellzone provides all the features you’d expect to help you perform on the world’s biggest marketplace. Amazon SEO, listing optimisation and product research are all cornerstone features of the platform. Beyond that, there are sophisticated tools like Amazon repricing to help you compete against rival sellers and get automated updates on anything that goes wrong with your own listings.
Sellzone offers a very limited free plan, or beyond that it offers a 7-day free trial on it’s paid plans of $50 or $85 per month.
If you want to truly maximise your online potential, you’ll probably need to be selling across multiple channels, such as your online store combined with one or more marketplaces. But selling across multiple channels means increased complexity. Good multichannel software can help to alleviate that problem by allowing you to manage your sales across different channels – all in one place.
There are many different options available when it comes to multichannel software, and the costs can vary widely. The nature of the ecommerce industry means that some multichannel tools are primarily targeted at Enterprise retailers, meaning some of these tools can be expensive. When choosing a platform, it is important to consider your specific needs and budget.
While some businesses may be able to get by with a free or low-cost solution, others will need a more comprehensive and expensive platform.
We give our take on the best multichannel software below…
Sellbrite is a powerful software tool from GoDaddy that helps online merchants to list and sell their products on multiple marketplaces, including Amazon and eBay. The platform also includes features such as inventory management, order fulfilment, and customer service tools. In addition, Sellbrite offers a suite of marketing tools to help businesses promote their products online. The software is designed to save time and increase efficiency by automating many of the tasks associated with selling online.
Sellbrite also provides users with valuable insights into their sales data, helping them to make informed decisions about pricing, inventory levels, and marketing strategies.
Sellbrite offers a free plan, but for up to only 30 orders a month, so you will likely need one of their paid plans, starting from $29 per month.
Zentail is a multichannel software tool that helps brands and retailers streamline their ecommerce operations. It provides a centralized platform for managing inventory, orders, and pricing across multiple online channels.
In addition, Zentail offers powerful tools for analyzing data and optimizing performance. As a result, it is an invaluable tool for businesses that are serious about growing their online sales.
While there are many different multichannel software options on the market, Zentail stands out for its ease of use, comprehensive feature set, and quality support. As a result, Zentail has got many positive online reviews.
Pricing plans start from $499 per month for the Starter tier.
StoreFeeder bill themselves as one of “the most powerful multichannel ecommerce software solutions in the UK and Europe” and their platform integrates with eBay, Amazon and many more online marketplaces, couriers and web stores.
As well as offering multichannel listings management, StoreFeeder offer solutions for inventory management, order management and courier integrations.
StoreFeeder is priced from £350 per month for retailers with up to £1 million in turnover.
ChannelAdvisor is a multichannel software tool that helps businesses list and sell their products on multiple marketplaces, such as Amazon, eBay, and Google Shopping. The platform includes features such as inventory management, order fulfilment, and customer service tools.
ChannelAdvisor also offer a suite of marketing tools to help businesses promote their products online.
ChannelAdvisor do not disclose pricing for their enterprise plans. You will need to contact ChannelAdvisor directly to get a quote.
Inventory Management Tools
Inventory management software can help you with keeping track of the number of goods in your store, in your warehouse, or with other merchants and distributors. The best tools will automatically sync inventory when you make a sale, ensuring your stock figures are always up to date. This helps you to fulfil your goals by having the optimum number of products where they should be, at the right time.
Read on for our overview of some of the best inventory management tools available for retailers today…
Brightpearl market their product as a Retail Operating System, but it has inventory management at its core and is designed to help businesses keep track of their stock levels and inventory costs. It offers a range of features that can be customised to suit the specific needs of each retailer, making it a good solution for companies of different sizes.
One of the key advantages of the Brightpearl platform is its ability to integrate with other business systems, such as accounting and order management software. This makes it easier for businesses to manage their inventory across multiple platforms and reduces the risk of data inaccuracy.
In addition, Brightpearl offers real-time reports on stock levels and inventory costs, which can be used to make informed decisions about future stock purchases. With its comprehensive features and flexible integration options, Brightpearl is a good option for businesses that need to streamline their inventory management.
Brightpearl do not disclose pricing for their plans. You will need to contact them directly to get a quote.
SkuVault is one of the leading inventory management tools on the market. It’s a cloud-based software tool that helps online businesses to keep track of their stock levels, automate their ordering process and fulfil orders more efficiently.
SkuVault integrates with all the major ecommerce platforms, including Shopify, BigCommerce, WooCommerce, Magento and Amazon. SkuVault also has its own warehouse management system (WMS) which is used by some of the world’s largest online retailers.
SkuVault pricing starts at $299 per month for their ecommerce plan.
InFlow Inventory is another popular inventory management tool, with over 40,000 business customers worldwide. It’s a desktop application that can be installed on Windows and Mac computers, and there’s also a cloud-based version.
InFlow Inventory integrates with a number of ecommerce platforms and marketplaces, including Shopify, BigCommerce, WooCommerce, Amazon and eBay. It can also be used with accounting software such as QuickBooks and Xero.
InFlow is well-reviewed and is rated 4.5/5 on Capterra.com with over 400 reviews.
Pricing for InFlow Inventory starts from $79 per month when billed annually, and they offer a free 14-day trial.
Finale Inventory is a comprehensive inventory management tool that offers a range of features to help businesses keep on top of their stock levels. As well as being able to track inventory, Finale Inventory also helps users to process sales orders, create and manage product listings, and connect to marketplaces and ecommerce platforms.
Finale enjoys good ratings on the leading software review sites and offers a 14-day free trial so you can give it a test drive.
Finale Inventory pricing starts from $75 per month for up to 500 orders.
Order Fulfilment Software
Order fulfilment software is designed to automate some of the processes behind the action of delivering an order to the customer.
There are many different kinds of order fulfilment software out there. Some are more comprehensive than others, also incorporating inventory management (including some of the tools mentioned above). Here, we focus on specific tools that are concerned with the order fulfilment aspect of an online sale.
What order fulfilment software should I use for my ecommerce business?
The key is to find the software that best meets the needs of your business. One of the main benefits of using order fulfilment software is that it can automate many of the key tasks associated with fulfilling an order. This can help to improve efficiency and accuracy in your fulfilment process, as well as free up time for you and your team to focus on other aspects of the business.
Some of the features you might want to look for in order fulfilment software include:
- Automated order processing
- Automated shipping
- Order tracking
Here are some of the best order fulfilment platforms out there…
One of the most popular order fulfilment software platforms is ShipStation. ShipStation integrates with a wide range of ecommerce platforms and marketplaces, making it easy to manage orders from multiple sales channels in one place.
ShipStation allows you to connect everything in one platform and get control over and insight into your orders throughout the fulfilment process, across multiple selling channels.
Features include automatic selection of the best couriers for each order, branded tracking & returns and a wealth of direct integrations and automation.
ShipStation is reasonably priced, with plans starting from just £20 per month.
Scurri is a delivery management platform that bills itself as “easy to set up, secure, flexible, reliable, and scalable as your needs change.” It enables retailers to manage the entire ordering and shipping process and integrates with many leading ecommerce platforms and delivery providers.
Scurri prides itself on its reliability and boasts a 99.999% platform uptime. It’s also secure with enterprise-level data protection as standard.
Like ShipStation, Scurri enables you to generate labels automatically and choose the right couriers for each order.
You will need to contact Scurri directly for pricing details.
Shipwire is a cloud-based software tool that provides fulfilment order management. It offers a range of features, including inventory management, shipping label generation and order tracking.
Shipwire integrates with a number of popular ecommerce platforms, making it easy to set up and manage your fulfilment process. In addition, Shipwire’s warehouse partner network gives you access to fulfilment centres around the world, so you can quickly and easily scale your fulfilment operations as your business grows.
You will need to contact Shipwire directly for pricing details.
At its core, order fulfilment is all about making sure that products reach customers in a timely and efficient manner. To do this successfully, businesses need software that can help them to track orders, manage inventory, automate communication with customers, and ensure that shipments arrive on time.
When it comes to managing orders and shipments, efficiency is key. Whether you run a small online business or a large e-commerce platform, the ability to process orders and ship them quickly and accurately can make all the difference. That’s where Sendcloud comes in. With its powerful tools and intuitive interface, this software makes it easy to process orders, manage inventory, print shipping labels, track shipments, and more.
Whether you’re looking for a simple ecommerce integration or a more robust order management system, Sendcloud is a great solution for improving order fulfilment.
Sendcloud has an affordable pricing structure, starting with a free tier for retailers sending up to 100 parcels a month, up to £179 per month, billed annually, for larger businesses.
Email Marketing & Automation Software
In the world of digital marketing, email is still one of the most powerful tools for communicating with your customers. Not only is it a great way to stay in touch, but it can also be used to drive sales and promote special offers. However, manually managing your email list can be time-consuming and difficult to scale.
This is where email marketing platforms come in. The best platforms contain inbuilt marketing automation tools that allow you to automatically send emails to your subscribers based on certain criteria, such as when they sign up for your list or make a purchase. In addition, they provide powerful tools for segmenting your audience and measuring the success of your campaigns.
For example, you might set up an automated email campaign that sends a welcome email to new subscribers. Or, an automated email drip campaign that sends out a series of educational emails over the course of several weeks. Email marketing and automation platforms make it easy to create and manage these campaigns, and they can be an extremely effective way to improve your marketing results.
In this section, we’ll give you an overview of some of the best email marketing and automation platforms available to retailers today. Some of these tools can be considered among the best ecommerce marketing tools on the market…
ActiveCampaign is a powerful email marketing and automation platform that helps businesses stay connected with their customers.
With ActiveCampaign, businesses can send automated emails based on customer behaviour, create segmented lists to target specific groups of customers, and track the results of their campaigns.
In addition, ActiveCampaign provides a wide range of features to help businesses design beautiful emails, including templates, image galleries, and a drag-and-drop editor. And with integrations to popular ecommerce platforms like Shopify and WooCommerce, ActiveCampaign makes it easy to add email marketing to any online store. Whether you’re just getting started with email marketing or you’re looking for a more robust solution, ActiveCampaign has the tools you need to succeed.
ActiveCampaign is priced from $79 per month, billed annually, based on 5,000 email contacts.
Constant Contact is a leading provider of email and automation software for primarily smaller businesses. Their tools make it easy to create and send high-quality marketing emails that reach customers, boost engagement, and drive sales. Whether you’re just starting out with your first email campaign or an experienced marketer looking for more advanced features like segmentation or mobile optimization, Constant Contact has the tools that you need to succeed.
With a simple drag-and-drop editor, unlimited image storage, responsive design templates, and powerful analytics, building emails with Constant Contact is intuitive and easy. And once you’ve created your email campaign, you can use advanced automation features like lead scoring and behaviour tracking to ensure that every customer gets personalized attention.
Whether you’re running a business on your own or as part of a larger team, Constant Contact makes it simple to target the right customers with the right message at the right time.
Constant Contact is priced from £60 per month, based on 5,000 email contacts.
Mailchimp is one of the most popular email marketing platforms available today and Modern Retail actually use Mailchimp for sending our emails.
With its intuitive interface and powerful automation capabilities, Mailchimp makes it easy to manage subscriber lists and create highly-targeted email marketing campaigns. Whether you’re an experienced marketer or just getting started, Mailchimp has everything you need to succeed.
From setting up your first mailing list to creating automated workflows, Mailchimp’s user-friendly design makes it easy to get up and running in no time. And with its wide range of built-in tools for segmenting subscribers, you can use real-time analytics to target your messages precisely, ensuring that each communication hits the right note with your audience. Plus, Mailchimp integrates seamlessly with a wide range of third-party applications and services to help streamline various aspects of your marketing operations.
Regardless of your industry or size, Mailchimp has something for everyone. So why wait? Try out this powerful tool today and discover the true potential of email marketing!
Mailchimp pricing starts from $59 per month based on 5,000 contacts.
Omnisend is an email marketing platform that is specifically designed for ecommerce brands. It provides an intuitive, user-friendly interface that makes it easy to create and send fully customized messages to your customers.
Key features of Omnisend include built-in segmentation tools, which allow you to easily target specific groups of customers based on their past purchase behaviour or other criteria. In addition, Omnisend also offers advanced automation features, such as trigger-based workflows and web push notifications, for even more effective campaign management.
Omnisend is a great ecommerce tool for helping you grow your business through smart email marketing tactics.
Pricing plans start from $65 per month for 5,000 contacts.
Klaviyo is an email marketing and automation platform that helps online businesses to grow their customer base and sales. The software includes a wide range of features, including the ability to create beautiful email newsletters, automate customer segmentation, and track campaign results.
Klaviyo also integrates with a variety of popular ecommerce platforms, such as Shopify, BigCommerce and WooCommerce, making it easy to add email sign-up forms to your website and start building your list immediately. With its user-friendly interface and comprehensive feature set, Klaviyo is a good solution for online retailers looking to take their email marketing to the next level.
Klaviyo is priced from $100 per month based on 5,000 contacts.
Drip promotes itself as “email and SMS marketing for growing ecommerce brands”. It enables users to create multi-channel marketing campaigns with ease and offers pre-built ecommerce “playbooks” – email automation series for things like abandoned cart follow-ups and post-purchase campaigns.
Drip offers in-built integrations with the popular ecommerce website platforms and is rated highly on the main software review sites.
Drip is priced from $89 per month based on 5,000 contacts.
AWeber is a powerful email marketing and automation software that helps businesses stay in touch with their customers. With AWeber, businesses can send automated emails based on customer behaviour, such as when someone abandons a shopping cart or signs up for a newsletter.
AWeber also makes it easy to manage subscribers, segment them into different lists, and track the performance of your email campaigns. In addition, AWeber integrates with popular ecommerce platforms and CRM systems, making it a versatile tool for companies of all sizes.
Whether you’re just starting out with email marketing or you’re looking for a more sophisticated solution, AWeber is worth considering.
AWeber pricing starts at $46 per month, billed annually, based on 5,000 contacts.
To finish off this section is something slightly different. OptinMonster is not an email provider, but one of the most intuitive and useful website tools out there. We use it here at Modern Retail.
OptinMonster is a marketing tool that allows users to capture email addresses in a variety of different ways, helping them to grow their email database.
It features a variety of different pop-ups, floating bars and in-built form widgets to enable you to collect sign-ups from your website. Furthermore, it has sophisticated targeting methods that allow you to display your sign-up forms in a variety of different instances. For example, you might have a discount code offer to tempt potential customers who show “exit intent” (i.e. scroll to click off your site) or offer a content upgrade to people who visit a certain page of your website. The 2nd method works well for us at Modern Retail – for instance when we offer a PDF social media calendar to people who visit our article on key social media dates for 2022 (the opt-in form pops up after about 20 seconds).
OptinMonster is easy to use, has thorough documentation and a range of pre-built templates. If you implement it well, it can’t fail to grow your email list.
OptinMonster pricing starts from $14 per month, billed annually.
Social Media Management Tools
Running your social media accounts can be a time-consuming task. But the best social media management tools allow you to save time and increase productivity through the use of social media automation.
A good social media management tool will let you get ahead by scheduling your posts in advance on a calendar. You should also be able to engage with your customers by responding to comments or direct messages. Finally, you’ll want good analytics tools and reporting built-in so that you can track the impact of your social marketing efforts.
Here are some of the social media management platforms we recommend…
Buffer is a powerful social media management platform that allows users to easily schedule and publish content across multiple social media channels. Whether you are trying to build your presence on Twitter, Facebook, or Instagram, or all of these platforms and more, Buffer gives you the tools you need to succeed.
With a simple interface and many advanced features, such as post targeting and detailed analytics, Buffer makes it easy for anyone to effectively manage their social media accounts without having to worry about things like time zones or optimal posting schedules. With its intuitive interface and robust functionality, this powerful platform is one of the major players in the world of social media management.
Buffer offer a free plan with some functionality, but to enjoy the use of analytics and reporting, you’ll need at least their Essentials plan, which costs from $5 per month, billed annually, per social channel.
Hootsuite is a comprehensive platform that helps businesses and individuals effectively manage their social media presence. It provides users with tools to help them schedule and publish content, track engagement, monitor vital metrics, and more. Hootsuite also offers a wide range of features and integrations that make it an essential tool for managing social media.
Some of Hootsuite’s features include:
– Scheduling and publishing content: Hootsuite provides users with powerful scheduling tools that help them publish content at the optimal times. In addition, the platform makes it easy to post content to multiple social media platforms simultaneously.
– Tracking engagement: Hootsuite’s engagement tracking tools help users see how their content is performing across all social media channels. This includes detailed insights on likes, shares, comments, and more.
– Monitoring vital metrics: Hootsuite provides users with detailed insights on a wide range of social media metrics. This includes followers, reach, impressions, and click-through rates.
– Wide range of integrations: Hootsuite integrates with a wide range of popular business applications. This includes CRM software, analytics platforms, and more.
Hootsuite is priced from £39 per month, billed annually, for up to 10 social channels.
Sprout Social is one of the leading social media management platforms on the market today. Designed to help businesses and marketers manage their social media presence more effectively, Sprout offers a comprehensive suite of tools that make it easy to schedule posts, monitor engagement, and analyze performance.
One of the key features of Sprout Social is its powerful analytics platform, which provides users with in-depth insights into everything from specific campaign performance to follower demographics. Additionally, Sprout offers integration with a wide range of other tools and platforms, including ecommerce platforms like Shopify and WooCommerce, but also CRMs such as Salesforce and email marketing solutions like MailChimp.
Sprout Social is priced from $89 per month, billed annually, for up to 5 social channels.
Sendible is a social media management tool that enables users to collaborate and publish content, as well as track performance and measure ROI. The software also provides users with insights on social media activity and trends.
Sendible integrates with a range of social media platforms, including Twitter, Facebook, LinkedIn, and Instagram. The software also offers a range of features, such as content calendars, content libraries, and workflows. Sendible also allows users to monitor competitor activity and create reports.
Overall, Sendible is a powerful social media management tool that can help businesses to grow their online presence.
Sendible is priced from £18 per month, billed annually, for up to 6 social channels.
SEO & PPC Marketing Tools
What are the best ecommerce tools for Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) marketing? If you’re running an online store, then you know how important it is to get traffic to your site. The best SEO & PPC marketing tools will help you to maximise the performance of your campaigns and drive more traffic to your site.
There are several platforms available that can help you maximise your results from SEO and PPC. They tend to include features such as keyword research, rank tracking, competitor research and content auditing. Using these tools in combination can ensure you are driving up the performance of your search engine marketing.
Here are some of the best tools for SEO and PPC marketing…
Moz is a popular online marketing tool that helps businesses to improve their search engine ranking and visibility. It offers a suite of tools to help with keyword research, site auditing, link building, and more. Moz also provides valuable insights and data to help businesses understand the ever-changing world of search engine optimization.
In addition, Moz Local offers products to help you make sure your search engine location listings are up to date and to respond to user reviews through sites such as Google.
Moz Pro starts from $99 per month, while Moz Local starts from $14 per month.
Semrush is a comprehensive online marketing tool that provides users with valuable insights into the worlds of SEO, PPC, and social media.
By entering a target website or keyword, Semrush can generate detailed reports on a variety of metrics, including traffic levels, organic search results, and advertisement spending. This wealth of data can be extremely helpful for businesses looking to improve their online visibility and track their progress over time.
In addition to its reporting capabilities, Semrush also offers a suite of tools for managing SEO campaigns, conducting keyword research, and more. With its many features and capabilities, Semrush is a great tool for any business serious about succeeding in the digital world.
Semrush pricing starts from $100 per month, billed annually.
Ahrefs is a powerful tool for ecommerce marketers, offering a wealth of data and features to help improve SEO, track competitor activity, and more. One of the key benefits of Ahrefs is the sheer amount of data it provides on both websites and individual web pages. Whether you’re looking for information related to keyword rankings, backlink data, or keyword metrics, Ahrefs has you covered. Plus, its robust crawled index gives you in-depth info on things like referring domains, average monthly search volume for keywords, and whether pages are indexed or not.
Along with its comprehensive data offerings, Ahrefs also offers a range of helpful tools that allow businesses to better understand and analyze their competitors’ strategies. For example, you can use the “Domain vs Domain” tool to compare two separate websites side-by-side to see which is performing better based on various metrics like organic rankings and link authority. And by using the “Content Explorer” feature, you can easily discover trending topics within your industry so that you can target new content opportunities that will resonate with your audience.
All in all, if you’re looking for an all-in-one solution for optimizing your business’s web presence and monitoring your SEO performance, Ahrefs is a solid choice.
Ahrefs pricing starts at $83 per month, billed annually.
Loyalty & Retention Tools
In the ecommerce world, customer loyalty and retention are essential for success. Not only do repeat customers tend to spend more money, but they’re also less expensive to market to and more likely to refer new customers. While there are many ways to nurture customer relationships, one of the most effective is through the use of loyalty and retention software. This type of software helps businesses keep track of customer preferences and purchase history, making it easier to provide personalized service and target marketing messages.
In addition, loyalty and retention software can also provide valuable insights into customer behaviour, helping businesses to identify trends and optimize their offerings. By taking advantage of these tools, retailers can encourage customer loyalty and build long-term relationships that lead to lasting success for their ecommerce store.
Here are some of the best loyalty and retention ecommerce tools…
Referral Candy is a powerful, yet easy-to-use referral platform that makes it simple for businesses to capture and reward customer referrals. Whether you run a small local shop or a large ecommerce platform, Referral Candy can help you quickly build and grow your marketing efforts.
This powerful tool allows you to customize your referral program, offering users multiple ways to earn rewards. Whether they invite their friends via email and social media or take advantage of one-click sharing options, your customers will have ample opportunities to boost the reach of your brand.
Additionally, Referral Candy includes detailed analytic tools so that you can gain valuable insights into user behaviour and engagement. With its intuitive interface and robust functionality, Referral Candy offers retailers a great solution for capturing new leads and growing their customer base.
Referral Candy costs from $49 per month plus a sliding commission scale. Enterprise plans are available without commission, though they will set you back $3,995 per month, billed annually.
Yotpo is an ecommerce marketing platform that helps brands generate customer reviews and user-generated content.
The platform provides tools to collect customer feedback, drive product discovery, and increase social engagement. In addition, Yotpo offers a suite of advanced features to help brands convert more visitors into customers. These features include product recommendations, email marketing, and abandoned cart recovery.
Overall, Yotpo is a powerful ecommerce marketing tool that can help brands boost sales and grow their business.
Yotpo offer limited free plans on most of their products. Their loyalty and referrals software starts from $29 per month.
Smile.io is an ecommerce marketing platform that allows businesses to create and manage customer loyalty programs. The software includes a range of features such as the ability to create custom loyalty programs, track customer activity, and send automated emails.
The platform is designed to work with a variety of ecommerce platforms, including Shopify, BigCommerce, and WooCommerce. Smile.io also offers a number of integrations with popular third-party applications such as MailChimp and Google Analytics.
In addition, Smile.io includes built-in referral program functionality to help businesses grow their customer base.
Overall, Smile.io is a powerful ecommerce marketing tool that can help retailers increase sales and loyalty among their customer base.
Smile.io offers a free plan for up to 200 orders per month. Its paid plans start from $49 per month.
Mention Me is a powerful referral marketing platform that helps retailers connect with new customers and grow their customer base, making it easy to set up and manage customer referral programs.
With access to comprehensive analytics and real-time data on referrals, campaigns, and conversions, businesses can accurately measure the impact of their marketing efforts, fine-tune their strategies for maximum results, and ultimately drive more sales and revenue.
Mention Me have won multiple awards for their software, and boast a string of well-known brands as their clients, including Bloom & Wild, PrettyLittleThing and Schuh.
You will need to contact Mention Me directly to get a quote.
In recent years, there has been a boom in personalisation software tools for ecommerce. These tools are designed to help online retailers customise the shopping experience for each individual customer. By analysing a customer’s browsing and purchase history, personalisation software can recommend products that are more likely to be of interest.
In addition, personalisation software can also be used to create targeted marketing campaigns. By segmenting customers into groups based on their interests, retailers can deliver highly-relevant messages that are more likely to result in a sale. With the increasing sophistication of ecommerce marketing, personalisation software tools are becoming increasingly essential for online retailers.
Here are some of the best ecommerce tools available for personalisation…
Segmentify is a personalisation ecommerce tool that helps you to create targeted and personalised content for your website visitors.
It uses artificial intelligence to analyse your website traffic and identify the most important segments of your audience. Once these segments have been identified, Segmentify will provide you with tailored content recommendations that are designed to improve engagement and conversions. The software also allows you to track the performance of your personalised content, so you can constantly optimise your approach.
Overall, Segmentify is an effective tool for creating targeted and relevant content that can help to improve your website’s performance.
Segmentify offer a 14 day free trial on their Entry plan, and 30 day free trials on their higher tiers, but you will need to contact them for pricing.
Yieldify is a cloud-based platform that helps online retailers to personalise the user experience and boost conversion rates.
The software uses customer data to create targeted, real-time personalised messages that are displayed to users as they browse the website. These messages can promote products, offer discount codes or provide customer support. In addition, Yieldify provides a suite of tools to help online retailers to optimise their website design, manage customer journeys and track conversions.
Yieldify also offers a range of integrations with popular ecommerce platforms, such as Shopify, Magento, and WooCommerce. The software is used by thousands of businesses worldwide, including many major brands. Yieldify has a team of experts who are available to assist customers with implementation, training, and support.
Overall, Yieldify is an essential tool for any ecommerce business that wants to increase its conversion rate and boost its revenue.
You will need to contact Yieldify directly to get a quote.
Clerk.io is a personalisation tool that helps online store owners show their visitors relevant products based on their individual interests and preferences. The software uses machine learning to track each visitor’s behaviour on the website and then displays products that are most likely to be of interest to them.
The aim of Clerk.io is to improve online conversion rates by providing a more personalised shopping experience that leads to more sales. The software is easy to set up and use, and it integrates with all major ecommerce platforms. Clerk.io is well-reviewed, with 5-star ratings across G2, Trustpilot and Capterra.
Clerk.io offers a “10x ROI Guarantee”, where they claim they are so confident that you will earn a 10x return on investment, that if you haven’t achieved that after one year of using Clerk.io they will “refund you the amount needed to achieve a 10x ROI”.
Their pricing tiers are fairly complex, with custom pricing depending on the services you use and the volume of customers you have, but you can get a quote on their site here.
Nosto is a personalisation software tool that helps ecommerce businesses to connect with customers on a more personal level. With its advanced algorithms and intelligent targeting capabilities, Nosto allows companies to customise their marketing strategies and create unique customer experiences that increase engagement, drive sales, and help improve overall ROI.
Whether you’re looking to promote new products or encourage existing customers to make repeat purchases, Nosto can help you target the right audience and deliver highly personalized content in real-time across all digital channels.
You will need to contact Nosto directly to get a quote.
Customer Service & Support Tools
Any ecommerce store needs to have a good customer service and support strategy in place. After all, keeping your customers as happy as possible should be a key aim of your business.
The good news is there are plenty of online tools available that can help with your customer service and support. There are many different options available, so it’s important to take the time to find the one that best meets the needs of your business. Some of the factors you’ll need to consider include the size of your customer base, the nature of your products, and your budget.
Once you’ve selected the right software, you’ll need to set up a system for handling customer enquiries. This may include assigning customer service reps to specific product categories or setting up a self-service help centre on your website. Whatever approach you take, make sure that your customers always come first. You should ideally give users an easy way to track customer interactions and resolve issues in a timely manner. By providing excellent customer service in this way, you can turn one-time buyers into lifelong fans of your business.
Here are some of the best solutions for customer service and support…
LiveChat is one of the leading providers of customer service and support software. This innovative platform offers a wide range of powerful features that make it easy for businesses to provide exceptional customer service.
From real-time chat messaging to proactive invitations and custom branding, LiveChat helps businesses of all sizes deliver personalised and top-quality customer service on any device, at any time.
Whether you’re looking to boost your response times, increase customer satisfaction, or improve your team’s efficiency, LiveChat provides the tools you need to get the job done. It offers a range of powerful features, such as chat transcripts, detailed analytics reports, and built-in live chat widgets for websites. Additionally, LiveChat allows users to manage multiple conversations at once and create custom operator profiles with access control. Whether you are handling customer inquiries via phone or email, or even on social media platforms like Facebook or Twitter, LiveChat can help streamline your interactions with customers and clients alike.
LiveChat plans start from $16 per month, billed annually.
xsellco eDesk is a powerful customer service platform that helps businesses to manage their customer inquiries and complaints effectively. The software provides a central platform for all customer queries, no matter what channel they come from. So if you’re a multichannel retailer, it’s a great way of replying quickly and efficiently to queries, whether they’ve come from Amazon, Shopify, or eBay.
In addition, the platform offers a range of features that help businesses to resolve customer queries efficiently, including an interactive online help desk, a knowledge base, and an automated ticketing system. xsellco eDesk also provides businesses with a range of analytical tools that help them to understand their customer’s needs and preferences.
xsellco eDesk pricing plans start from £35 per month, billed annually.
Gorgias is an ecommerce helpdesk that aims to boost sales by maximising the performance of your support team. The software allows your team to engage with customers via text messages, live chat on your website and across social media.
Gorgias aims to enhance your customer service by giving your support team access to centralised customer data, enabling faster response times and automating some of the more basic customer service tasks.
Gorgias plans start at $50 per month, billed annually.
Freshdesk is one of the leading customer service and support software platforms on the market today. With an easy-to-use interface and a wide range of powerful features, Freshdesk makes it simple to deliver quick and effective support to customers.
Whether you need to respond quickly to inbound queries or organize and track customer interactions over time, Freshdesk has what you need. Some of the key features of Freshdesk include Ticket Management, Live Chat, Customizable SLAs, Reporting & Analytics, Knowledge Base & Community Portal, Customer Feedback Surveys, and more.
Overall, if you’re looking for a comprehensive solution for managing customer service requests, Freshdesk is a solid option.
Freshdesk offer a free plan with limited access to features, while their paid plans start from £12 per user per month, billed annually.
Analytics & CRO Tools
In the highly competitive world of online retail, businesses need to make use of every available tool to stay ahead of the competition. Analytics and Conversion Rate Optimisation (CRO) software are two essential ecommerce tools that can help businesses to optimize their operations and improve their bottom line.
Analytics tools provide businesses with detailed insights into their customers’ behaviour, allowing them to better understand how they interact with their products and services. This information can then be used to make strategic decisions about pricing, product placement, and marketing campaigns.
CRO software, on the other hand, is designed to help businesses convert more visitors into customers. By testing different versions of web pages and analyzing customer data, businesses can identify which versions are more effective at driving sales. By using both analytics and CRO software, businesses can gain a comprehensive understanding of their customers and make sure that they are always one step ahead.
No matter which solution you choose, analytics and CRO software can be a powerful tool for increasing online sales and growing your retail business. By providing insights into customer behaviour and offering cost-effective ways to test different marketing strategies, these solutions can help you take your business to the next level.
Below we have a look at some of the best analytics and CRO tools available to ecommerce retailers today…
Google Analytics is the most widely-used web analytics tool on the internet. It’s a free web analytics service that gives you insights into how visitors interact with your website. The platform collects data about website usage and provides tools for analyzing and visualizing the data.
You can use Google Analytics to track things like how many people visit your website, what pages they view, how long they stay on the site, and what devices they use. You can also use it to track conversions, or goal completions, such as sign-ups, purchases, and contact form submissions.
Google Analytics can be tricky to set up and interpret, but it’s worth taking the time to learn how to use it because it can give you invaluable insights into your website’s performance.
Google Analytics is completely free for smaller businesses.
Crazy Egg is an ecommerce tool designed to help businesses improve their conversions by providing insights into how visitors interact with their website.
The software provides detailed heat maps that show where visitors are clicking on a page, as well as information on bounce rates and other key metrics. Crazy Egg also uses website session recording to further track conversions and provides detailed reports that can be used to identify areas for improvement.
The platform also offers A/B testing and site optimisation features to help businesses further fine-tune their online presence. Overall, Crazy Egg is a powerful tool that can help businesses increase website sales and conversion rates.
Crazy Egg plans start from $24 per month, billed annually.
Hotjar is a powerful web analytics tool that provides invaluable insights into website performance and user behaviour. The software allows you to generate heatmaps of click and scroll activity. So it’s easy to see how users interact with your site, identify areas of improvement, and track conversions and other key metrics.
Hotjar also makes it easy to collect user feedback through feedback pop-ups and surveys. The platform integrates well with many other ecommerce tools, from ecommerce platforms to email marketing providers. And Hotjar make a point of outlining their commitment to privacy, with full GDPR compliance.
Hotjar offer a free plan with limited functionality that can track up to 35 website sessions per day, while their paid plans start from €31 per month, paid annually.
VWO is a powerful software solution that helps businesses to optimise their web pages for improved performance. Designed with simplicity in mind, VWO makes it easy to create and launch A/B tests, analyse the results, and make data-driven decisions based on key performance indicators including conversion rates.
In addition to testing and analysis features, VWO also includes a number of advanced optimisation tools like form builders and heatmaps, which allow you to gain deeper insights into user behaviour and tailor your content accordingly.
You will need to contact VWO directly for pricing info.
Taking payment is clearly an integral part of the ecommerce process. Ecommerce platforms will either provide their own payment gateways, e.g. Shopify Payments, or allow for in-built integrations between ecommerce shopping carts and the mainstream payment providers such as PayPal or Stripe.
Such providers are so ubiquitous that it’s almost certain you’ll be using one or more of them by default – and as such, we won’t spend time exploring them here. Instead, we will explore some of the best ecommerce payment tools that offer something different for your customers at the point of purchase, such as Buy Now, Pay Later (BNPL) technology…
Klarna is a leading provider of payments software for businesses looking to improve their ecommerce operations. Klarna’s payment solutions aim to help you “attract, convert, and retain customers with flexible payment options”.
Klarna’s payment products include Pay Now (immediate purchase), Pay in 3 (splitting a purchase into 3 equal interest-free instalments), Pay in 30 days (interest-free payment within a month) or Financing (interest-free, or interest-bearing, payment plans spread over up to 36 months). By enabling you to offer a range of payment options to your customers, including Buy Now, Pay Later, Klarna can help you to convert more sales.
Klarna’s platform integrates with most major ecommerce platforms and payment service providers and has good reviews for its ease of use for both businesses and customers.
Klarna’s fees vary slightly depending on the type of payment used, but there is no ongoing platform charge, and a typical fee is 2.49% + 20p per transaction.
Recharge payments software is a powerful tool for ecommerce merchants that allows them to conveniently accept subscription payments online. The software provides an easy-to-use platform through which businesses can process customer transactions, set up recurring billing, and manage customer profiles and order history.
Recharge enables subscription-based ecommerce businesses to reduce churn by giving their customers more options than simply cancelling. Instead, retailers can allow their customers to skip or delay deliveries, or swap out products to try new things.
Recharge’s standard plan is free, with transaction fees of 1% + 10¢.
Clearpay is a payment platform that allows customers to split their purchase into four equal payments, spread out over six weeks. There are no interest or hidden fees, so customers know exactly how much they will need to pay each week.
Retailers who sign up to offer Clearpay as a payment option are listed in the UK’s largest online Buy Now, Pay Later marketplace. This has an obvious attraction to retailers, with Clearpay claiming they send 1 million daily global referrals to merchants from their Shop Directory.
Clearpay is a well-reviewed platform, with a rating of 4.8 stars on Trustpilot from over 12,000 5-star reviews.
Clearpay has no subscription fee to retailers but charges 4% on all transactions.
Accountancy software is an essential tool for ecommerce businesses, providing a wide range of important features that help to streamline operations and improve financial oversight. For example, many accounting systems include tools for managing inventory and creating detailed reports on sales, expenses, and other key metrics.
Most ecommerce businesses rely heavily on online payment processing services like Stripe or PayPal, and good accountancy software should integrate directly with these services in order to simplify transaction reconciliation.
Ultimately, accountancy software enables ecommerce retailers to manage several key financial functions, including inventory, taxes and payroll, in a simpler and quicker way. Read on for our take on some of the best accountancy software available for online retailers:
Xero is one of the most popular accountancy software solutions for businesses in the ecommerce space. With a user-friendly interface and advanced features like automatic bank reconciliation and multi-currency support, Xero makes it easy to manage an online store’s finances.
Whether you’re just getting started with your ecommerce venture or you’re looking to improve the efficiency of your existing operations, Xero can help you take your business to the next level. Thanks to its powerful tracking and reporting capabilities, Xero makes it simple to monitor everything from sales trends to inventory levels.
With seamless integration to a range of ecommerce platforms and other financial tools, Xero is a great option for entrepreneurs who want streamlined financial management for their growing businesses.
Xero pricing starts from £12 per month, but ecommerce businesses would probably need to select either the Standard or Premium plans at £26 or £33 per month respectively.
Quickbooks is a popular accounting software platform used by many ecommerce businesses. It is one of the most powerful solutions on the market today, offering features such as multi-currency support, inventory tracking, advanced customer management, and more.
Beyond these core features, there are also a variety of custom integrations that can be added to enhance the power and flexibility of Quickbooks. Whether you need to integrate with a shipping service, or an ecommerce solution like Shopify or Magento, Quickbooks can help you manage every aspect of your business accounts easily and efficiently.
Quickbooks plans start from £12 per month, but retailers will need to sign up to the Plus plan, for £32 per month, to enable the ability to manage stock.
Freshbooks is a popular accountancy platform and whether you are just getting started with an online store or have been operating one for years, Freshbooks can help to streamline your accounting and bookkeeping processes.
The intuitive user interface makes it easy to keep track of sales, expenses, and invoices, while the variety of integrations lets you seamlessly connect with other business tools that your store may be using. Additionally, the advanced reporting features allow you to easily monitor trends in your sales and customer base, so you can make data-driven decisions about how to grow your business over time.
Whether you’re looking for a simple way to keep tabs on your finances or need more advanced reporting capabilities, Freshbooks is a solid choice for any ecommerce company.
Freshbooks plans start from £11 per month, but retailers may want to opt for the Premium plan at £30 per month.
Other Ecommerce Tools
Beyond the tools above, this section looks at some hidden gems that can give your online sales a boost with additional functionality. The tools below can influence multiple elements of your online business, so are hard to pigeonhole into one of our main categories above – but are well worth a look if you are looking for helpful software to help grow your ecommerce business…
AppSumo is a software marketplace that helps businesses discover and buy alternative software products at a discount. AppSumo offers a wide range of software products, including tools for analytics, marketing, sales, productivity, and more. It’s a treasure trove of different software tools in its own right and is well worth a browse if you are looking for a tool to help grow your business.
A great feature of AppSumo is its 60-day money-back guarantee, no matter the reason, on all of its products, so businesses can try software safe in the knowledge that they’re getting the best value for their investment.
AppSumo also offers “Lifetime Deals” on many of the software products it promotes, meaning you could well avoid paying ongoing subscription fees for software you purchase.
As a marketplace, AppSumo is free to browse, and retailers only need to pay for software products they choose to buy, where prices vary. AppSumo also offers a “Plus” membership for $99 per year, which offers an additional 10% off all software purchases alongside other benefits.
Running an ecommerce business can be tough, and you will often need to bring in external specialists to help with different areas of your business. If you find yourself in need of bringing in an outside expert or outsourcing work, then Fiverr might well be a useful platform for you.
Fiverr is an online marketplace that allows freelance professionals to offer their services to businesses and individuals. Whether you are looking for a graphic designer, web developer, or virtual assistant, Fiverr has something for everyone.
On the site, you can search for specific skills or browse through categories to find freelancers that meet your needs. Plus, Fiverr offers a unique rating system that lets you see feedback from previous customers and read critiques of their work.
So if you’re looking for freelance services at an affordable price, Fiverr might be a good option for you.
On the face of it, ClickUp is a project management tool. But the beauty of this tool is how customisable it is. ClickUp is a powerful and versatile software platform that in reality can be used to manage all sorts of tasks and teams.
With easy-to-use features like task grouping, customizable workflows, and real-time updates, ClickUp makes it easy to collaborate with your team and stay up-to-date on everything that’s happening.
Whether you’re an individual entrepreneur or the head of a larger business, ClickUp has all the functionality you need to get things done. If you want to set project priorities by drag-and-drop, easily create team calendars and notifications, or build your own customised reporting dashboard, ClickUp makes it simple to plan out every step ahead of time. And with robust backup and security features built-in, you can trust ClickUp to keep your projects safe at all times.
ClickUp offers a free plan with limited storage, with its paid plans starting from $5 per user per month.
We hope this list has given you an interesting overview of some of the best ecommerce tools available today.
Whatever software you decide to implement for your online business, we’d love to hear from you. Or, if you have a suggestion for anything you’d like to see added to this list, please do reach out to us: [email protected].
Rob Gamage is Managing Editor of Modern Retail. Combining many years of experience in publishing with a keen interest in small business and entrepreneurship, Rob is passionate about sharing interesting and inspiring content with retailers to help them grow.