Whether you have recently purchased your first physical site or you feel like your shop has lost its competitive edge, refreshing your shopfront is a great way to get visitors in. Simple measures like rearranging stands, adding new branding and getting creative with your layout are all excellent ways to entice passersby and boost sales!
But, did you know that a well-maintained and organised shop is one of the most important tools for a successful business? Keeping things clean is not only beneficial for visitors, but it also keeps your staff happy, allows you to find products more easily and ensures a more positive atmosphere within your site – plus much more.
UK Shopfront has resultantly put together a guide on why your shop should always be at its best, allowing business to flourish too.
Attracting Custom
Your shopfront is the first thing visitors see, and is reflective of your business and how you operate. As a result, a well-maintained and visually appealing shopfront indicates a professional business that takes pride in its products, services and offers.
Neatly organised books, vinyl and other products on visual display may also help to sell a cohesive story, informing passersby about your brand identity and ethos to encourage a visit.
Enhancing Your Brand Image
A tidy shopfront isn’t just vital for the first impression. Instead, keeping your site well-maintained suggests to loyal customers that you keep attention to detail, which then fosters by suggesting trust and credibility for any consumer interactions.
In addition, this will mean that your business has a visual impact when compared to others, as visitors will remember and return to your shop.
Improving Customer Experience
Store cleanliness is very important for the shopping experience – especially if your shop retails fresh products, such as food. Hygiene is vital to prevent cockroaches, rodents or any other pests, and if a shopper spots one, they may never visit again. This is also important as shoppers do not want to visit a store that puts their health at risk!
While some retailers regularly clean their floors and stock areas, they might neglect the shopfront. This is arguably the most important area due to its initial impact – if someone sees a rat in your window, the word is likely to spread that your business is unsanitary.
A clean shop is also less likely to have obstacles or items strewn across the floor. This is important to ensure employees and visitors do not slip over, causing accidents or any injuries, therefore protecting your business in the long run.
Showcasing Products
The cleaner your shop windows, the more visually striking the displays inside will be. This allows you to have greater reign with creativity and to appeal to as many customers as possible, meaning a boost to sales, reviews and engagement with your visitors.
This will moreover make the products that you retail look more attractive, meaning not only a greater number of sales but more products purchased and a higher turnover achieved. Alternatively, it can also lead to fewer returns, as consumers are more likely to be happy with their products instead of feeling they are different from their initial expectations.
Streamlining Business
If your staff have ever spent significant periods of time searching for a product requested by a customer, or things often go missing, a deep clean or tidy is overdue. Doing so can allow you to streamline business by reorganising the shop floor and stock area in a simple manner.
The reduction in time spent finding products means an improvement in customer service, and saving both time and money, ensuring sales continue to grow.
UK Shopfront is a highly reputable provider of high-quality aluminium shopfronts & glazing services in London and beyond.
Marina Vassilopoulos writes on the behalf of UK Shopfront
