Modern Retail

TOP DRAWER S/S20

As the first show of the year, Top Drawer s/s20 promises to bring a bold start to the new decade with a campaign and ethos that focuses on the very thing that connects its community. Live Design illustrates the elements that make the iconic show about so much more than just buying and selling, but also a place that stimulates the sharing of ideas and experiences.

Show Director, Alejandra Campos explains: “Passion for design is at the very heart of our DNA and shared by everyone who is part of Top Drawer—from retailers, exhibitors and designers to our curators, speakers and organising team. The 2020 Live Design campaign captures both the individuality and togetherness of this design community and celebrates its love and passion for innovation and creativity. As we open the international calendar, Top Drawer SS20 is the destination for creative buyers to source the newest products from the very best design-led brands and new names—and to discover the latest trends and be inspired with our unique show content and features.”

For more than thirty years, Top Drawer has been the bi-annual meeting place for creative retailers and interior professionals who share a passion for design; the ultimate destination for product launches from the biggest names, discovering emerging talent, making meaningful connections and being inspired. 

Keeping the needs of the industry at the heart of the show’s evolution, the considered expansion of its curated sectors and seminar programmes, as well as the introduction of more networking opportunities over recent editions have enriched the Top Drawer experience; deepening the connection between buyers and suppliers further than ever before. 

Top Drawer Show Director, Alejandra Campos said: “Nothing beats walking the aisles of the show and seeing the creativity and talent that abounds in this industry, and the satisfaction of knowing that we are playing our part. Our role is as varied as introducing a new designer or supporting a shop keen to source a unique offering for their clients in the new season. So much of what we do is about supporting the industry as a whole, but especially independent retailers, and it is deeply satisfying to know that so many visitors and exhibitors see success based on the relationships they build at Top Drawer.

Following its successful launch in September, the show’s new Retail Clinics sector will be joining the January line-up for the first time. Committed to helping retailers and designers discover the latest in-store and online solutions to help bolster their business, the Retail Clinics sector consists of a hand-picked selection of suppliers and experts who specialise in a variety of areas. Visitors will have the opportunity to book 20 minute sessions with the exhibiting providers—who include PressLoft, Vend, Klarna, Found Pop and Embacollage—to gain some tailored insight, knowledge of new tools and expert advice to help drive their business successfully forward and stay ahead of the competition.  

As more visitors than ever before are turning to Top Drawer as a source of inspiration and advice in addition to product insight, they will also have access to not one but two free-to-attend, world-class seminar programmes. Across its two stages, RetailFest and Design Talk will provide unmissable original content specifically crafted to stimulate ideas and discussion, encourage growth and foster success from some of the best names in the business

As a show that likes to help its visitors be the first to know what’s coming next, Top Drawer is thrilled to be partnering with global cultural strategy agency, Flamingo, for the second season. Their insight strengthens and enrichens knowledge of developing trends:

  • PLAYFUL CHROMATICS

Fun-filled rainbow palettes of block colours that bring modernity through mid-tone brights. Varied hues are achieved through mixed material densities. Key colour neo mint adds to a positive and fresh start for 2020.

  • RARE BLOOM

Powerful pigmented florals are grounded with soft brown leathers. Florals add deep intensity of reds, oranges and purples, clashing with acid lime, tempered with soft peachy coral. A fantasy garden that both soothes and excites the senses. 

  • REFINED ELEMENTALS 

Minimalist luxe in a subtle palette of neutrals, greens and blush. Chic details and textures add sophistication to the everyday. Smooth, circular forms soften and create a tranquil environment. 

  • SERENE WARMTH 

A late afternoon, relaxing natural theme with touches of glamour. Dappled sun warmth and cool shade colours are juxtaposed in the raw fabrics, rich prints and smooth pale marbles and concrete. 

  • UNADORNED TACTILITY

New interpretations of traditional materials and techniques for a new decade. Aged and natural patterns are hyperreal in blues and bright greens. Organic print and textures layered on to geo shapes give a bio-futurist look.

Carefully edited by a panel of experts to excite, inspire and, ultimately save buyers time with the knowledge that they will only see the best, Top Drawer S/S20 will showcase 1,500 brands—both established and brand new—across Home, Gift, Greetings & Stationery, Fashion, Craft, Spotted, Pulse, PLAY, Wellbeing and the Food Emporium. 

Registration for Top Drawer S/S20 is now live and the show’s new website introduces tools to allow buyers to easily browse and request meetings with their favourite exhibitors. Discover more at www.topdrawer.co.uk


Beki Rodrigo