Modern Retail

Stella McCartney: Christmas Neon

Stella McCartney: Christmas Neon

Loving this fun, colourful and flashing neon display at Stella McCartney on Bond Street in London. The display really stands out covering the whole storefront compared to the other luxury stores on Bond Street. Bonus points to the designer for not harming any animals in their products (almost unheard of at this level of the fashion industry)…and for plugging into Ecotricity and promoting their sustainable power resources!

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David Anthony

David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...