Lifestyle department store Selfridges on Oxford Street in Marylebone, London celebrated the festive season with unique re-creations of the beloved Christmas Tree. Featuring themes of home cooking, present wrapping and self indulgence as gifts from around the store are paired with recycled display materials showcasing handmade and sculptural elements, bringing the stores range of luxury goods to life. Creative, eclectic and sumptuous, there was something for everyone in the theatrical setting of the windows symbolising the inspiration behind curated living at home!
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David is a London-based Visual Merchandiser and a member of Modern Retail’s Editorial Board. With over 30 years’ experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.
Visit David’s blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more…
