Retail Roundup: Different Black Friday Approaches

As peak continues to ramp up, many retailers are taking different Black Friday approaches to benefit their customers, as well as great causes. We take a look at some of the different Black Friday 2022 ideas that retailers of all sizes are implementing, exploring the benefits behind each one.

Different Black Friday approaches

Let’s take a look at different Black Friday approaches from retailers of all sizes.

Kit and Kaboodal

Kit and Kaboodal have decided to offer promotions throughout the year, allowing their customers to benefit year-round at the most suitable times, rather than offering cut-price items only for Black Friday and then bringing prices back up again.

Laura Taylor, Marketing Director at Kit and Kaboodal said: “This year, we’ve still committed to offering Black Friday offers but to a lesser extent than previous years. The reasoning behind this is two-fold: from a business perspective, we find that other promotions throughout the year tend to be just a successful, such as Spring sales all the way through to Halloween.

“From a consumer perspective, with the recent cost-of-living crisis leaving many customers feeling the pinch this Christmas, we don’t want to keep fluctuating our prices. We will continue to offer our high-quality products at consistently-valuable prices, despite the inflationary challenges that our business, like many others, face. Supporting our loyal customers through this difficult time is a top priority for us.”

IKEA

Another example of different Black Friday approaches is IKEA. Instead of joining in with the traditional Black Friday sales, IKEA has announced that it will instead have ‘Green Friday’. In this, they a2e not offering any Black Friday-specific deals, instead enhancing its Buyback & Resell scheme, where customers can sell furniture back to Ikea. This means customers will be able to get an additional 50% off new items when returning used Ikea furniture to a store.

Northcore Europe

Northcore Europe has turned Black Friday blue this year. Throughout November, they have been donating 5% of all sales to ocean environmental charity, Surfers Against Sewage. Using the fundraising platform, Work for Good, they aim to raise awareness while encouraging shoppers to make purchases that bring positive change.

Dip & Doze

Fairtrade homeware brand, Dip & Doze, specialises in ethically and sustainably made textiles. Over the Black Friday weekend, they will offer 15% discounts to customers and donate £5 of every sale to Rewilding Britain.

Rowdy Kind

Plastic-free skincare brand for kids, Rowdy Kind, has decided to not offer Black Friday discounts, instead donating 10% of all sales from the Gifts with Purpose collection to the charity YoungMinds. They will also focus on Giving Tuesday, on Tuesday 29th November, to fundraise further.

What do these Black Friday approaches show?

These different Black Friday approaches from retailers show that you don’t have to stick to traditional discounts to make a difference. In fact, taking customers’ needs into account and supporting great causes that align with your values can also be successful ways to make a difference this peak season.

The best Black Friday approaches

To work out the best Black Friday approaches, the key lies in understanding your customers. This is a great way to find out what matters most to them, as well as the things that encourage them to make a purchase. For some, keeping costs low is the most important factor, while some brands that have a reputation for being ethical may find that charitable donations encourage purchases more during peak.