Retail advent calendars have become a popular item sold by brands around the world. In this article, we explore the benefits of retail advent calendars, as well as looking at an example of a brand that has impressed with its advent calendars and the factors needed for success.
How can retailers and brands use advent calendars?
The festive period is a great time to encourage shoppers to treat themselves and others. Advent calendars have become a popular way for brands to share multiple products with consumers.
Retailers can introduce advent calendars that include their own products, or even collaborate with other brands to group together great items and bring festive cheer.
Benefits of retail advent calendars
Retail advent calendars bring many benefits to shoppers and brands alike:
- Introduce new consumers to your products
- Offer discounted overall cost in comparison to buying items individually
- Grow brand loyalty
- Create excitement around your brand
Razzl Dazzl’s advent calendar
Razzl Dazzl Hair is an example of a brand that has designed an advent calendar to showcase their most popular products, boxed and ready to enjoy this December. Full of exciting gifts, this advent calendar is bound to impress. We take a look at the different elements that work particularly well.
Carefully designed packaging
Packaging is one of the first things that a person will see, so branding and overall image is a vital part of any product. Utilising brand colours is a great way to tie retail advent calendars in with the brand itself, for a memorable experience.
Quality products
Quality is essential, as this will create brand loyalty and tempt people to return for more. Razzl Dazzl has a range of high-quality, exciting products, ranging from signature hair mist and hair towels, all the way to hair straighteners in their retail advent calendars. Being able to have a wide range of smaller and more expensive items is a great way to build excitement as each door is opened.
Discounted cost
Grouping products together in an advent calendar gives brands the opportunity to keep costs down for customers – and that’s exactly what Razzl Dazzle has done. By purchasing the advent calendar, they have given a significant discount in comparison to buying the products individually. Retailers also only have to pay a single shipping cost, as opposed to sending out multiple items individually.
Showcase value
When you’re asking for a higher sum of money for a quality advent calendar, showcasing the products inside is a great way to excite shoppers and encourage them to make a purchase. On Razzl Dazzl’s website, they list the items included within their advent calendar, making the value clear before you buy.
Make the most of retail advent calendars
For any brands looking to treat their customers with a retail advent calendar, the best place to begin can be market research. Understand the products that your customers like most, find ways to group items so they fit well into an advent calendar and determine a suitable price range, choosing items that fit within this.
Holly brings a wealth of experience in both print and digital publishing. As Modern Retail’s Content Editor, Holly is passionate about helping independent retailers to thrive in today’s ever-changing market.
