Modern Retail

Pure Origin – SS20 Trends

Pure Origin – SS20 Trends

Within Pure London the lifestyle fashion trade show Pure Origin brings together all aspects of fashion sourcing and manufacturing, both buyers and designers can meet with international suppliers. In collaboration with ITE Exhibitions, we presented SS20 Trends featuring Conscious, Invigorate and Optimized as themes for the upcoming season. With fabric samples, styled mannequins and a colour wheel table showcasing the latest hues and fabrications…creative, inspiring and stylish be in the know for Spring/Summer 2020 with these latest trends!

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...