‘Proud of My Store’ competition returns for 2022

Proud of My Store graphic

UK’s frontline retail teams to be celebrated with return of ‘Proud of My Store’ competition for 2022.

A competition to celebrate the exceptional people working in store teams around the country has launched for a second year, to share and reward stories of outstanding service, dedication and pride from the heart of the nation’s retail industry. 

If a store team has gone above and beyond for a customer, done something incredible in the community or found a clever, creative way to make their store stand out, then the organisers of Proud of My Store want to hear about it! 

Launching on 13th April, the Proud of My Store online hub is now open for entries from supermarket branches, boutiques, banks, pharmacies, salons, restaurants and more, inviting them to tell their local store’s story – whether it’s a big idea or a small but powerful act of kindness.

Organised by customer interaction management specialists Critizr, monthly winners will be selected from April until June, with one overall team being crowned ‘Proudest Store 2022’ in July by a panel of retail experts. 

What’s in it for the winners? As well as scooping luxury hampers to share with the team, and a donation to the store’s favourite charity, all winners will be guests of Critizr at a special event later in the year, where their achievements will be celebrated in person.

Proud of My Store was founded in 2021 to recognise the invaluable role local store staff played in keeping customers fed and safe through difficult times. And for Critizr, it’s important that a spotlight continues to shine brightly on the service and value they bring to communities.

Nicolas Hammer, Co-founder and CEO of Critizr said: ‘Local store teams were the heroes of the hour during lockdown, and as the entries came in during Proud of My Store last year, we could see that there were a lot of amazing things happening locally as stores acted quickly to serve their customers. There were some incredible and quite moving stories that were an education as well as an inspiration to us all.

‘It’s so important that these teams continue to build their voice and that the retail industry keeps listening. Today, we value our local stores and the people who work in them more than ever, and businesses are waking up to just how powerful their frontline staff are in doing what’s right for their own customers.

‘So don’t miss out! I’d urge all local managers and staff to show their team just how proud they are of everything they achieve together by entering Proud of My Store this year. It’s going to be a wonderful celebration of the people that keep our vibrant and vital retail industry going and we can’t wait to start reading this year’s store stories.’ 

The inaugural Proud of My Store competition was won by the Co-op’s Claire Saunders, from Romford in London. Having witnessed the rising number of local people struggling financially during the pandemic, her team founded a clothing bank to recycle and redistribute donated clothing between families. The initiative was so successful that it blossomed into an official charity, The Baby Bank HQ, and Claire went on to be recognised in the Queen’s New Year Honours list with a British Empire Medal.

In a new video to encourage other stores teams and managers to take a few minutes out to enter, she commented: ‘It’s so important that local stores are proud of what they do because they are the heart of the community. Teamwork is the most important thing and without a team you can’t achieve anything. Winning Proud of My Store last year meant the world to me and my team and we were absolutely over the moon. It kept us positive and we couldn’t scream loud enough about that to our lovely community and other stores’. 

How to enter Proud of My Store

  1. Visit ProudOfMyStore.com
  2. Enter your story
  3. Spread the word using #ProudOfMyStore


Critizr Connection is Europe’s leading Customer Interaction Management Platform. Founded by Critizr in 2012, thousands of retail professionals working in over 80 of Europe’s biggest companies now use it on a daily basis to drive customer obsession across the whole business.

It’s a next generation solution that builds the conversations and emotional connections that modern customers demand. It brings local staff closer to local customers, giving them access to the voice of their own customers, so they can engage with them, uncover insights and take action on the issues that matter most. This is technology designed to be easily used and integrated by frontline staff: the people who serve customers and are uniquely placed to deliver a seamless customer journey and exceptional retail experience.

Critizr Connection has a proven track record in increasing local store performance, and with this comes a wide range of measurable whole business benefits: increased footfall and sales, improved customer loyalty and brand reputation, and a reduction in customer churn. This is how Critizr is transforming the way businesses like Carrefour, Monoprix, Total and many others are now able to deliver a best-in-class customer experience and win market share – from the shop floor up. It reflects Critizr co-founder Nicolas Hammer’s vision that true customer obsession can’t happen from the top down; it has to be adopted company wide, by every team and member of staff across the business. 

Easy to scale and use, even for companies with hundreds of local branches, in France alone, the Critizr platform is embedded in over 30,000 stores. In a 2020 survey of over 2000 store managers, 76% confirmed they use Critizr Connection every day to interact with customers. 

With six years of successful growth behind them, Critizr now has a fast growing team of over 100 CX experts on board, with offices in Paris, Lille and London. The business is currently rolling out an ambitious expansion plan following the a €15 million funding round, to support and grow its stable of clients in the retail, banking, travel, entertainment and hospitality sectors.