Modern Retail

Pimlico Road: Antique Interiors

Pimlico Road

Pimlico Road is just around the corner from Sloane Square in Chelsea, London. With an affluent unique village feel, it borders the cosmopolitan and stylish neighbourhood of Belgravia and has long been an established area of boutique independent stores for the discerning collector of historic antique and mid century pieces and interior design inspiration. Featuring cafes and galleries, the street is perfect for a stroll to window shop goods from craftsmen and designers at this eclectic destination, for locals and visitors alike.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...