Modern Retail

Max Mara: Spring/Summer ’21

Max Mara: Spring/Summer '21

The Max Mara store on Bond Street in Mayfair, London, is a bold expression of modern fashion and highlights the contemporary Italian ethos of the brand with fresh style and silhouettes for the Spring/Summer ’21 season. With a neutral and subdued colour palette of desert shades and blue hues, clean lines and luxurious fabrics captivate the contemporary collection. It showcases urban sophistication to relaxed resort, with the dressed down glamour of Max Mara creating new wearable classics to update your wardrobe.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...