Modern Retail

Louis Vuitton X Urs Fischer

Louis Vuitton

Louis Vuitton on Bond Street in Mayfair, London collaborates with Swiss contemporary artist Urs Fischer to reinterpret the iconic flower and LV monogram. With decorative and playful motifs distorting the brands signature style with whimsical patterns and animated characters, it creates a new collection whilst showcasing the French Maison’s commitment to the arts. Devising a complete visual universe for Louis Vuitton, the eye catching large scale window displays and digital content bring the designs to life highlighting the artist’s creative world.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...