King’s Road Curve Business Group Launch Ambitious initiative to revive iconic part of London, in time for Christmas

Businesses have come together to reinstate part of the King’s Road as a major destination for shoppers – in time for Christmas. The King’s Road Curve aims to increase footfall and draw on the iconic history of the stylish shopping district while offering consumers something completely new. It will promote local businesses through special offers, events and a dedicated website. A programme of events will start later this month and the public can stay up to date via the website and social media, as well as traditional printed flyers.

Named after the curve in its location, the business group has over 20 members so far—all small, independent businesses located on the King’s Road between Beaufort Street and Limerston Street. Late night shopping is planned on Thursday evenings from November 29 to December 20. Participating businesses will open until 8pm on those dates and host fun events, including talks, wine tastings and storytelling. They will also be welcoming shoppers with mince pies, festive offers and much more. A special King’s Road Curve raffle will be drawn on December 20 and promises fabulous prizes. Visit participating stores for further information.

The King’s Road, which connects Chelsea and Fulham, has long been considered one of London’s most affluent, fashionable high streets. But its ‘curve’ is historically the most notable. It has been at the forefront of social and cultural revolutions, including the hippie and punk eras. Home to fashion icons like Vivienne Westwood, it is viewed the world over as the epicentre for rock and punk counterculture. While appreciating the area’s rich history, the King’s Road Curve aims to reinvent its importance with a brand new offer.

A spokesperson said: “The aim of the group is to revive the ‘curve’ and tell people what it has to offer today. This is a highly desirable shopping area and we want to highlight the amazing high quality businesses based here. The ‘curve’ boasts art galleries, restaurants and bars, fashion boutiques, health and beauty outlets, food and wine, a car showroom, high-end interiors and children’s boutiques.”

Once used as a private road by King Charles II to travel to Kew, the King’s Road is now everyone’s highway to desirable goods and services. The King’s Road Curve has placed itself at the epicentre of a new revolution – one that delivers quality and value to discerning shoppers.

For further information, visit

King’s Road Curve:

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