British department store and foodie favourite Fortnum & Mason on Piccadilly in St James’s, London created a magical delight with a behind the scenes look at their Christmas production line. Featuring mischievous cats in the store’s famous red coats, busily keeping things ticking along whilst creating the festive treats of the season and overlooking the historical store facade dressed as an advent calendar. The artisan windows showcase gold wheels, intricate pipes and whirring machinery in extraordinary detail that highlights the merriment that goes into making a Fortnum’s Christmas as special as it is!
Fortnum & Mason : Packed Full of Christmas
David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.
Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...