Modern Retail

Fortnum & Mason : Find Your Perfect Cup

Fortnum & Mason

Heritage landmark store and tea connoisseurs Fortnum & Mason on Piccadilly in London is a local and travellers favourite for quality goods and foodie delights. The Find Your Perfect Cup windows feature a variety of own brand F&M teas, with a large scale display bringing the tea containers to life in scene settings showcasing the personality and ingredients of their extensive range. Creative, dynamic and playful, the storytelling guides you through the unique aspect of each tea in a bold and colourful way!

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...