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Independent coffee supplier prioritises integrated delivery service to meet their growth aspirations

St. Martin’s Coffee Roasters began in 2010, back when it was difficult to get a decent cup of coffee. Fast forward 12 years and the company has gone from a small shop in Leicester to sourcing and delivering coffees of the highest quality from around the world.

But because St. Martin’s was selling on multiple platforms, it had orders coming in from different sources. The team was printing off a whole day’s worth of orders, collecting all of the shipping labels, and manually typing all of the data into the shipping provider’s website.

As the brand grew and grew, it needed to better organise the back-end process of logistics and shipping.

By combining orders, shipping details, and label printing into one platform, Sendcloud has not only helped the company streamline its delivery process, but it has also helped grow the business and maintain its reputation as one of the best and quickest deliverers of quality coffee.

How Sendcloud helped St. Martin’s solve its delivery headaches through automation

“The Sendcloud platform automatically highlights incorrect or invalid addresses so we can look into them individually and put them right. This and other shipping rules and automation features have helped us to mitigate common errors and reduce time-consuming admin. We can also split our workflows between our different customer bases like our subscription service and our next day service.” Andy and Ole of St Martin’s Coffee Roasters explained.

Sendcloud’s shipping rules help Andy and Ole take care of different package requirements such as free shipping over a certain amount with specific carriers and free local shipping, which they offer as a way of thanking their local community for their ongoing support.

Sendcloud connects to both St Martin’s B2B ordering platform – Order Space – and their B2C ecommerce platform – Shopify. This means all orders can be processed for shipping from one platform (Sendcloud) no matter whether an order is placed by a customer at home or a cafe manager.

Andy and Ole of St Martin’s Coffee Roasters continued: “We’re continuing to see huge growth in both our B2B and B2C channels. We launched our new Shopify site in 2021 and one of our key objectives for the future is to grow our subscription customer base. We are hoping to do this mainly through word of mouth rather than online advertising so it’s vital we maintain a great brand reputation.

“As order levels continue to grow, we need to be confident that we can get our coffee out of the door as quickly as possible. We always had a great story behind our brand and a great ethos but, at our core, we are a production factory and we need to deliver our coffee on time and in great condition. The service from Sendcloud helps us to do that and more. Before Sendcloud we used to waste hours manually typing in orders. Now, the days of frantically chasing around parcels that don’t match up are a thing of the past.”

Contributor: Sendcloud

Sendcloud is an all-in-one shipping platform for ecommerce businesses that want to scale. It is our mission to empower online retailers to compete by optimising the full shipping journey from checkout to returns. Our solution turns ecommerce logistics from a bottleneck into an accelerator, making shipping a competitive advantage.

Founded in the Netherlands in 2012, Sendcloud has quickly become one of the fastest growing scale-ups and leading shipping solutions in Europe, with more than 23,000 customers across the UK, France, Germany, Spain, Italy, Belgium and Austria. Customers range from small to enterprise-sized online retailers and in industries from fashion and electronics to food & drink. For more information: www.sendcloud.com

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