The retail sector is always changing, and this year was no different. Black Friday Week, one of the biggest shopping events of the year, has come and gone, and with it, many changes.
Many consumers are already thinking about shopping for bargains this holiday season, despite the fact that the economy is challenging them. Black Friday marks the traditional opening of the holiday shopping season for many consumers, but in 2022, they are going to shop even more extensively. Some 95% of all shoppers are planning to buy holiday gifts this year at this year’s sales events.
Brands are adapting their strategies in order to keep up with changing consumer demands. In a competitive market, it is particularly important for businesses to be able to grasp the nuances of consumer behaviours and plan strategies to respond to them.
While our E-Commrce SEO Agency has seen slower-than-usual traffic levels in some countries during Black Friday Week, it’s clear that the future of retail is moving towards e-commerce in Latin America.
Internet access in parts of Latin America is the best that it has ever been, with four out of five Argentines and Ecuadorians now connected, along with two-thirds of the population in Brazil and Mexico. Venezuela is close behind the rest of Latin America, with an average internet penetration of 70%.
Latino consumers have very distinct preferences when it comes to buying products from foreign merchants. SEO is one of the best ways to gain their trust and provide them with a simple, mobile-optimized experience.
Awareness and the Use of E-Commerce
One of the most significant changes that Black Friday Week brought about was the increased awareness of and use of e-commerce. This was especially evident among younger shoppers, who were more likely to make purchases online during Black Friday Week than during any other time of the year.
In-store offers and discounts are still very popular, but e-commerce is becoming an increasingly important part of the retail landscape. This shift is likely to continue, as more and more people shop online and increasingly rely on technology to make their purchases.
Consumer Satisfaction
Although last year’s satisfactory ratings of Black Friday and Cyber Monday were lower than usual, overall consumer satisfaction with the shopping experience can be considered to be stable. This is likely due, in part, to the increased use of comparison shopping tools and the growth of online retail.
Improving the customer experience is one of the key goals of retailers, and Black Friday Week is an important event in which to achieve this. Long loading times and frustrating checkout processes need to be avoided to keep customers happy and make future shopping experiences better. Repeat customers are crucial, and Black Friday Week is an important opportunity to win them over.
Sustainability is now a major concern for retailers, and this has led to the rise of eco-friendly brands. Meanwhile, the rise of e-commerce has led to a decline in traditional retail stores. With so many changes happening in the retail sector, the future looks bright for retailers, but the risks are also high.
