Akeneo, the Product Experience (PX) company has announced innovative capabilities in its latest product release designed to create product experiences that guide consumers to the best purchase, anytime, anywhere.
Akeneo’s App Marketplace offers clients the most extensive options on the market for leveraging artificial intelligence in product experience. In 2024, Akeneo has incorporated AI use cases natively into its PIM and Supplier Data Manager, with specially tuned AI that is expert at data onboarding, enrichment, mapping, cleansing and categorisation, while continually learning and refining its capabilities with each step it takes.
Customers will now be able to leverage PIM with customisable generative AI to create bulk product descriptions and romance copy across the entire product catalogue in minutes alongside generative AI to translate those descriptions into more than 50 languages. Additionally, its Supplier Data Manager now comes with native AI for onboarding suppliers faster and more efficiently by automating mapping, normalisation, categorisation and enrichment of supplier data.
Additionally, Akeneo has launched the Akeneo App for Salesforce on Salesforce AppExchange, a leading enterprise marketplace for partner app and experts. The Akeneo App for Salesforce empowers customers to leverage complete, compelling and consistent product information to unlock the full potential of Salesforce. This customisable app brings high-quality product information and assets into Salesforce Commerce Cloud, Sales Cloud, Service Cloud and Experience Cloud, driving greater efficiency, higher sales volumes, and better customer service by giving customer-facing teams instant access to product information that drives more meaningful engagement with the people who are buying and using their products and powering digital commerce.
Deployed together, the Akeneo PIM, part of Akeneo Product Cloud, connects people to products in the Salesforce system where they work, every day resulting in higher sales on B2B and D2C Commerce sites with accurate, up-to-date, and localised product information. It enables sales reps that sell more products, more efficiently, by accessing product descriptions and assets while building quotes and working on Salesforce CRM and customer service reps that deliver better support by leveraging accurate, complete, and up-to-date product information when resolving cases in Salesforce Service Cloud.
“As we unveil our Spring 2024 release, we’re celebrating the fruits of Akeneo’s strategic evolution,” said Fred de Gombert, CEO of Akeneo. “Our journey since the 2022 fundraising has been one of bold steps and breakthroughs, levelling Akeneo up the competitive rungs of product experience management solutions. This year we’re thrilled to celebrate recent success and propel ourselves to new levels of growth.”
“Every product has a story to tell,” added de Gombert. “Companies have a difficult task to make those stories both informative and compelling throughout the customer journey. Akeneo is on a mission to empower business leaders with software, education and an engaged community all focused on the practice of product experience management.”
