Valentine’s Day is approaching, which means that customers will be searching for the perfect gift for their loved ones. Capturing footfall relies on head-turning visual merchandising and we’re here to show you how you can create the best window display ideas for Valentine’s Day.
The 8 best window display ideas for Valentine’s Day
If you’re looking for visual merchandising inspiration, you’ve come to the right place. Keep reading to see the best Valentine’s Displays on a budget.
1. Balloon displays
A balloon display is an inexpensive way to make a statement on a budget. Consider investing in a helium tank, so you can refill your own balloons as needed and keep your display looking perfect throughout February.
2. Post-it walls
Why not get your customers involved with your Valentine’s Day window dressing? Encourage customers to write the things they love on post-it notes and add them to your display, whether they’re things they love in life, or the things they love most about your shop.
3. Shop window stickers
The addition of Valentine’s Day window stickers is a fantastic way to maintain visibility into the shop, whilst communicating your chosen messaging. This approach to retail window dressing for Valentine’s Day can create a captivating high street presence, relatively quickly and even on a budget. Sites like Etsy are great for window sticker inspiration.
4. Props
Props can be used to showcase your products in unique and innovative ways. See this heart-shaped board for example, being used to hang purses in an eye-catching display.
5. Cardboard cut-outs
This cardboard cut-out window display is an example of cost-effective visual merchandising. Clearly getting the message across, this lightweight display allows passers-by to still see inside the shop, while communicating the theme and tempting shoppers inside.
6. Mannequins
Using your mannequins to create a Valentine’s Day themed window display is a great way to capture the attention of shoppers and repurpose any props that you already have. To come up with creative window display ideas, chat with staff and customers to get their thoughts, or even run a competition to design the display.
7. Utilise the exterior
This simplistic design can create a warm welcome for customers this Valentine’s Day. Make your own tinsel hearts, using wire and red tinsel and accompany these with foliage, branches, red lights and heart-shaped decorations.
8. Hanging decorations
Hanging decorations bring a 3D effect to any display. Available in different designs, colours and sizes, these lightweight additions can make an enormous difference when it comes to creating the best window display.
The importance of window display ideas for Valentine’s Day
To engage new customers, as well as existing ones, it’s important to give passers-by a reason to come instore. By taking time to introduce a stand-out window display, you can tempt new shoppers instore for their Valentine’s Day shopping, as well as enticing those last-minute gift buyers as February 14th approaches.
Put the best window display ideas for Valentine’s Day into practice
Now you have seen these eight different types of retail Valentine’s displays, it’s time to get designing. The most important part is to have fun along the way and make sure you create a window display that matches your brand and excites your customers.
More Valentine’s Day sales tips
Looking for more inspiration? See these 8 strategies to boost sales this Valentine’s Day.
Holly brings a wealth of experience in both print and digital publishing. As Modern Retail’s Content Editor, Holly is passionate about helping independent retailers to thrive in today’s ever-changing market.
