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Mood Media World Retail Trends August 2023

World Retail Trends August 2023

Retailers are doubling down on technology and redesigned stores that fuse digital and in-store experiences. Here’s an overview of retail trends witnessed by Mood Media, global specialist in elevating the customer experience at the point of sale.

UK

A beauty-full experience

Chemist and beauty chain, Superdrug, is going for a more experiential service in its largest store in the North-West. The recently opened outlet in Manchester’s Trafford Centre features a Beauty Studio which offers threading and piercing as well as nail treatments. The chain is more usually associated with fast retail sales but this new service-oriented direction fits in Mood Media’s Charting In-Store Trends findings, saying that 39% of shoppers report personalised experiences, such as beauty treatments, are likely to make them want to spend more time and money in a store.

Try it on rentals

British department store John Lewis is hoping to boost its fashion rental operation with a new service that allows customers to try garments on virtually. Website users first need to upload a headshot, as well as their measurements, then, when they select a fashion item, they only need to click on an icon to preview what it will look like on them. John Lewis is also rolling out same-day delivery of goods in Birmingham, Leeds and Manchester. The new service offers evening delivery, between 7pm and 10pm, for items ordered before 10am.  

Luxury and experience on the beach

Fortnum and Mason is bringing together the two retail trends of luxury and experiences through the creation of three beach huts near Newquay. The huts are being made available to customers who buy a chef-curated picnic hamper. Clients can book their beach hut experience in time slots lasting two and a half hours. Each hut has been designed to be in keeping with Fortnum & Mason’s colours and includes a picnic table as well as designer plates and cutlery. 

Europe

The Impact of Serial Returners: Examining the Good and Bad

Returns are an issue for all online fashion retailers and now Swedish brand, Boozt Ab, is taking action. It has banned 42,000 people for making too many returns. This is under 2% of its total customer base. The business said it felt compelled to act against people who are making too many purchases which are being routinely returned because it is not only costly for the business, but also bad for the environment. On a similar note, The Body Shop Malaysia has launched the ‘Kick the Bag Habit’ campaign, which encourages customers to either bring their own bags or make donations. Additionally, the brand has introduced the ‘Bring Back our Bottles’ program, aimed at recycling packaging and transforming it into reusable products. These sustainability initiatives exemplify the brand’s commitment to contributing to a greener Earth.

USA

Pay with your palm service

Amazon is rolling out its palm payment technology across all five hundred Whole Foods stores in the US. It is currently available in just over 200. The technology works by people enrolling on their mobile phones by providing their payment credentials. Then, when they are next in-store they can use a reader to take scans of their palm. After that, they can pay for their shopping by simply showing their palm to a scanner. The accelerated rollout comes two months after Amazon added age verification to its palm payment system so it could be used to allow customers to buy alcohol. Speeding up checkout experiences makes sense, according to Mood Media’s Charting In-Store Trends Research. It found 45% of men and 52% of women are put off visiting stores by long queues.

Omnichannel Abercrombie launch in 

Abercrombie & Fitch has launched a new flagship store on New York’s Fifth Avenue with an omnichannel offering to allow customers to pick up orders placed online or order garments in-store for home delivery. The new flagship features the full range of men and women’s clothes as well as what it calls ‘shop within a shop’ spaces for its Abercrombie Kids range and adult activewear YPB (Your Personal Best).

India

High tech fashion 

Affordable fashion retailer, Trends, is relaunching its brand with a new hi-tech look. The chain has 2,300 stores across more than a thousand towns and cities in India. Starting in Surat, the new look includes self-checkout options and electronic shelf labelling. The new digital offering is being backed up by a new, bold design which will be rolled out across further stores in the coming months.

China

Experiential skin care in Shanghai

Australian skincare brand Grown Alchemist is launching in Australia with an experiential pop-up store in Shanghai. Through a partnership with Sephora, the store features custom-designed graffiti and artwork representing water painting techniques. The retailer is testing the ground for its cruelty-free products.

SEE