Modern Retail

VV Rouleaux: Ribbon Emporium

VV Rouleaux

VV Rouleaux is tucked away in Marylebone, London and is a modern day haberdashers treasure trove stocking ribbons, trimmings and seasonal decorations for the home crafter and serious seamstress alike. From the outside of the store covered in ribbon to stepping inside, it’s an Aladdin’s cave of specialist materials to inspire stylish haberdashery projects… colourful, crazy and creative, it’s a store from days gone by with its heart still honouring the handmade!

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...