Vegan beauty brands to look out for in 2022

vegan beauty brands

With the continued rise of green consumers, it’s no surprise that sustainable shoppers are also considering the ethics of their beauty purchases. Cruelty-free and vegan beauty products are ever-expanding in the cosmetics industry. 

Natural animal products have been used in beauty products for centuries. Some of the very earliest lotions and potions for skin and cosmetics contain pigment from beetles for colour, or honey for antibacterial and moisturising properties.

But the popularity of veganism and plant-based lifestyles has meant consumers are turning away from animal-derived products and ingredients in their beauty regimes. 

With green-washing rife, it’s important to be able to cut through the claims and find beauty brands that are purpose-driven, offering products that are better for the planet and plant-based. 

From head to toe(nails), here is a round-up of the best vegan beauty brands to look out for in 2022. 


Shortlisted for the Sustainability Initiative category of the 2022 Good Retail Awards, UpCircle is already a leader in reducing, reusing and recycling in the beauty industry.

Not only is UpCircle vegan, but all their products are also cruelty-free and zero waste. They take a circle approach to beauty, from using ingredients, like coffee grinds, and saving them from going to landfill, to refill initiatives to avoid packaging waste. 

Using skin-loving ingredients that naturally exfoliate, moisturise or soothe skin, and never tested on animals, or derived from animals, UpCircle is committed to remaining cruelty-free. 

Look out for exciting product launches to come this year.  

Halo Gel Polish 

The market for long-lasting nail products, professional or at-home, is booming. Although the misconception of gel nail polish deriving from the shellac beetle has been debunked, not all polishes are cruelty-free and vegan! 

Halo nail products are vegan society approved, meaning they are not tested on animals and do not contain animal-derived ingredients or animal by-products. Sold via Pure Nails, which also stock eco-friendly laundry detergent and antibacterial salon hygiene products, they’re helping professional nail artists and salons alike to provide high-quality products and services that align with consumers’ growing desire to seek out sustainable and plant-based beauty products. 


Believing that great skincare should not come at a cost to the planet, BYBI Beauty’s mission is to bring climate-conscious products to the masses.

The range of skincare is entirely vegan, and even hosts regular Susty Summit events, to celebrate advances in plant-based, planet-friendly beauty. 

In 2022, the brand introduced the world’s first carbon-negative skincare product. The Glowcurrant Booster brings first-to-market production methods, made using low-carbon ingredients and sequesters carbon throughout its supply chain from cradle to gate. It does not rely on or involve any carbon offsetting.

Coco & Eve

Specialising in hair, body and tanning products, Coco & Eve have transparent and thorough sustainability claims.

Originating in Bali, and committed to protecting the beauty and wildlife of their homeland, and the planet as a whole, they are considered and conscious when it comes to cosmetics. 

100% vegan and PETA approved, all-natural ingredients in their products come from eco-conscious supplies. They are also keen to protect the environment, so their packaging uses FSC paper and card from sustainably managed forests. 

KVD Beauty 

Formerly owned by tattoo artist Kat Von D, the brand was rebranded last year to KVD Beauty. The initials stand for Kara, Veritas, and Decora — or Value, Truth, and Beauty.

The brand has been 100% vegan and cruelty-free since 2016. PETA-recognised, none of the products in this broad beauty range contain ingredients that are tested on animals or contain any animal derivatives. 

With several new products launched each year, and innovative formulations and bright pigments, going green has never been more fun!

Final Thoughts 

For consumers wanting to veganise their lifestyle, focusing on their beauty and self-care products and the ingredients that go into them, as well as their overall eco-credentials are front of mind in 2022. 

Thankfully, trailblazers in the cosmetic industry are fast adapting to using cruelty-free formulas, plant-based products and sustainable supply chains to meet this growing demand for vegan beauty products. 

Plant-friendly and plant-based often go hand-in-hand, but not always. That’s why, with many brands claiming to be cruelty-free and vegan, it’s important to look out for accreditations or associations with authoritative bodies, like the Vegan Society or PETA. Look out for the Cruelty-Free Leaping Bunny logo on products too!