Most companies will at least use social media to post the odd update but it can be a bit sporadic. This infographic from Colourfast looks at how to use social media to make a genuine difference in your company and bring customers to your store. Some companies forget about social but when 74% of people use social media to boost in-store sales and help guide their purchasing decisions, it’s time to take a closer look.
Your social media and customer journey should go hand in hand. It can be great at driving awareness of your brand as when people go to your social media and it’s active, they will often be influenced by other people engaging with your brand on social.
Your social media team should be active and responsive. It generally isn’t that expensive to get someone to manage your social media and depending on your budget, hiring someone could be a good option. Remember that you need to be as attentive to your customers on social media as you are on the phone, through email, and even in person.
Another important factor is that your social media persona is also reflected in-store as if your social is great but the in-store sales experience lacks energy then customers won’t be happy. This is why it’s important to ensure that employees are on board with everything you’re doing on social media.
Some stores have brought social in-store sales to great effect. A clothing store in Brazil called C&A showed the number of likes each clothing item had on Facebook on each item of clothing. This is a great idea as it gives customers the little push they need to complete the purchase as they had social proof.
Check out the full infographic now and ensure that your store is doing enough on their social media. It could really make a difference to your bottom line.