Selfridges: Once Upon a Christmas


Lifestyle store Selfridges on Oxford Street in Marylebone, London presented ‘Once Upon a Christmas’ in the corner shop pop-up installation space with artist Emily Pugh. Presenting an eccentric and whimsical large scale Christmas tree with eclectic handmade decorations that each tell a story, surrounded by bold colourful frames and luxury fragrances disco balls shine brightly and add a fun party vibe to the theme. Creative, joyous and textural, the traditional tree gets a recycled modern makeover with a bold festive message!

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