Lifestyle store Selfridges on Oxford Street in Marylebone, London presented ‘Once Upon a Christmas’ in the corner shop pop-up installation space with artist Emily Pugh. Presenting an eccentric and whimsical large scale Christmas tree with eclectic handmade decorations that each tell a story, surrounded by bold colourful frames and luxury fragrances disco balls shine brightly and add a fun party vibe to the theme. Creative, joyous and textural, the traditional tree gets a recycled modern makeover with a bold festive message!
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David is a London-based Visual Merchandiser and a member of Modern Retail’s Editorial Board. With over 30 years’ experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.
Visit David’s blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more…