Modern Retail

SCP East: SS’19 Design


SCP in Shoreditch, East London, works with designers as a manufacturer and retailer, presenting the latest in furniture, homeware and accessories for the modern home. Creating new classics and unique pieces that are functional, beautiful and made to last, three floors of inspiration bring new collections to admire of contemporary design. It’s the place for professionals and locals alike to pick up pieces for projects, injecting new life into their ever-evolving spaces.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...