Modern Retail

Salvatore Ferragamo: All Wrapped Up

Salvatore Ferragamo

The Salvatore Ferragamo London store on Bond Street in Mayfair is housed in an Edwardian era building and wraps around the corner of Burlington Gardens. With arched windows and classical architecture, this sets the tone for the Italian born shoemaker with an American film making heritage to the modern brand that it is today with accessories, bags and lifestyle fashion of the high end label. The Viva Bow design features across the Spring/Summer ’21 range and is the inspiration for the traditional museum style collection displays.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...