Top Drawer, retail’s favourite design-led trade show, is back for its Autumn/Winter edition from 8-10 September. For three days, Olympia London will be transformed into the ultimate sourcing destination for product discovery, set to inspire buyers, designers, and retailers alike. As the new season kicks off, Top Drawer is the only show for design-led and innovative products, all curated under one roof. Retailers will have the chance to discover bestsellers, while designers will be inspired by original and aesthetically driven products, all on-trend.
Top Drawer has long been renowned for curating the finest design-led brands across multiple sectors, covering the full lifestyle spectrum. This year is no exception, with the show’s sectors offering Gift, Home, Fashion & Jewellery, Play, Greetings & Stationery, Wellbeing, Food Emporium, and Launchpad. Visitors will be able to explore over 600 brands, where newness takes centre stage in each sector, as Top Drawer continues to champion fresh brands and emerging talent.
Among the top brands returning to the show are ACADEMIE, Aery, Alex Monroe, Boho Betty UK, Bookspeed, The Bottled Baking Co., By Eloise, Chalk UK, Charlotte’s Web Jewellery, Clockwork Soldier, Coco Pzazz, Copper Bee, Estella Bartlett, Hyggen LTD, Kikkerland, Kind Bag, LORDS Fragrance House, My Doris, Nordic Flowers, Ohh Deer, Olor, Once Upon a Tuesday, Redecker, S-c Brands, Suck UK, Talking Tables, Toasted Crumpet Designs, and We Are Proper Good, to name just a few.
Plus, these will be joined by fresh brands just waiting to be snapped up, including Annie Brougham Illustration, Artemis Muse, Ash + Ember, BUFF UK, Callie Stay Cool, Candle Flair, Charlie Bears, Conscious Yoga Collective, dog&boy, Happy Sunshine Studio, Fin Creative Studio Ltd, Morris Prints, Namaste UK, Oaks & Willow, One of a Kind Club Ltd, Unique Linen, and many more.
For those buyers looking for the latest discoveries from emerging brands, Launchpad is the place to find them. Amongst this collection of fresh talent buyers will find stationery, homewares, gifts, art and more from new brands that retailers need to stock. This season’s Launchpad will welcome Fluffmallow, Freya Niamh Design, Illustrated by Weezy, Mimo, Minibeau Ltd, Neesh Homewares Ltd, Other Lovely Things, The Way to You, Westmount Art, Willow Leather, plus more just waiting to be discovered.
This year, Top Drawer will not only inspire with outstanding products, but it will offer visitors invaluable insights on the RetailRevealed stage and Business Hub, along with a celebration of excellence at the Spotlight Awards. Here’s a glimpse of what to expect…
RetailRevealed, an engaging three-day programme featuring a series of presentations and panel discussions led by retail experts. Speakers include Therese Oertenblad, Founder of Small Business Collaborative, Louise Welsby, Managing Director of Buy-From, Sarah Ward, CEO of Giftware Association and Jade Devall, Founder of Design 44. Sessions will cover key areas and topics including AI, selling to retailers, utilising social media for sales, plus much more! There will also be an exclusive live recording of the Start Scale Succeed podcast as host, Nicole Higgins, interviews Martha Keith, Founder of Martha Brook Stationery.
Be sure to catch Top Drawer’s brand new Product Pitch in partnership with IND!E, where 4 lucky brands will go head to head to win a 1 week pop-up with a major retailer. The judging panel will include; Marianne Carter, Buyer, Morleys Stores Group, Jason Billings-Cray, Buyer, John Lewis, Matt Hopkins, Founder of IND!E and Sara Allbright Founder of Retail100. Stop by the stage to catch up with all things retail!
Also returning this year is the Business Hub, a valuable resource offering one-to-one sessions with leading industry experts. Visitors can meet with specialists for free 20-minute appointments with the likes of Priscilla Pollara, PR expert and Founder of Top Trick; Therese Oertenblad, a wholesale expert and Founder of Small Business Collaborative; Ami Rabheru, a retail expert and Founder of Retail Huddle and more. Whether you’re seeking guidance on branding, exploring new market entry, or refining your marketing approach, the Business Hub is your go-to resource for expert insights and practical advice.
Making a welcome return to Top Drawer this year are the Spotlight Awards, continuing to shine a light on standout brands by celebrating their creativity, innovation, and excellence. Every exhibitor at Top Drawer A/W 24 is eligible to enter, with winners selected by an esteemed panel of judges, including Top Drawer organisers, retailers, and buyers. The awards focus on brands that truly stand out, whether through exceptional products, innovative approaches, or eye-catching stands.
The award categories include:
- Best New Product in Fashion
- Best New Product in Play
- Best New Product in Wellbeing
- Best New Product in Food
- Best New Product in Home
- Best New Product in Gift
- Best New Product in Launchpad
- Best New Product in Greetings & Stationery
- Innovation in Design
- Best Newcomer
- Best Stand (across the entire show)
Top Drawer strives to keep retailers one step ahead, and what better way to do so than with show partners, The Better Trends Company. Once again, they will be presenting three key trends for the season ahead: Woodland Picnic, Festive Pop, and Purposeful Brands. This ensures that retailers are sourcing products that are bang on-trend! The Trends Feature is the perfect starting point for any visitor.
So don’t miss out, register to attend now!
Find out more – topdrawer.co.uk










