Ralph Lauren : The Earth Polo

Ralph Lauren

The Ralph Lauren windows on Bond Street, London, feature a new sustainability campaign with the Earth Polo shirt featured in colours of the earth, each made from 12 plastic bottles. This is a serious long-term project and recycling contribution from a luxury brand without compromising on style, yet implementing environmental changes to their business model. Caring, educational and innovative, this spirit of community is a bold move and one that other retailers can learn from and work seamlessly into their brand.

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