The Ralph Lauren windows on Bond Street, London, feature a new sustainability campaign with the Earth Polo shirt featured in colours of the earth, each made from 12 plastic bottles. This is a serious long-term project and recycling contribution from a luxury brand without compromising on style, yet implementing environmental changes to their business model. Caring, educational and innovative, this spirit of community is a bold move and one that other retailers can learn from and work seamlessly into their brand.
David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.
Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...