Modern Retail

Pure London : A/W 20/21 Preview

Pure London

Lifestyle industry trade show Pure London at Olympia in Kensington, London showcases a preview of the Autumn and Winter 20/21 season featuring the collections, insight and trends from British and International fashion brands. This platform connects business with customers in a fashionable and relaxed setting. Across womenswear, menswear, accessories and jewellery, you’ll be excited and inspired for new design from the casual and contemporary to the cutting edge.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...