Modern Retail

Purdey: 200 Years


The Purdey store, gallery and showroom at Audley House in Mayfair, London formally known as James Purdey & Sons celebrates 200 years as the quintessential British field wear maker. With the countryside and outdoor lifestyle at the heart of the historical craftmanship and provenance, the Purdey family has prided itself on for generations. Displaying classical windows of making and tailoring, the corner facade of the Victorian building tells a timeless tale of vintage affluence and antique prestige.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

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