Modern Retail

Patek Philippe: Storytime

Patek Philippe: Storytime

Swiss watch specialists, Patek Philippe, feature a charming theme in their vignette showcases that wrap around their Bond Street, Mayfair store in London. Patek Philippe: Storytime showcases the signature watches in their time piece collections placed within the story of each scene and interacting with the characters as they play out the beloved classic tales. With whimsical layers of scenic set design, this dramatisation is elegantly poised to evoke the enduring appeal and craftsmanship of the Patek Philippe historical journey in time.

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David Anthony

David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...

Editorial Board Member

David Anthony

David Anthony