Modern Retail Interview: Marby and Elm

Marby and Elm
Test 9

Company Name: Marby and Elm

Founder: Eleanor Tattersfield

Website URL:

Social Media:

Number of Outlets: 1

Location: 33 Clerkenwell Road, London, EC1M 5RN.

Sector: Cards and gifts

Modern Retail had a lovely chat with Eleanor at her shop, Marby and Elm, in Clerkenwell, London. With novelty designs and a beautiful interior, it’s the only place you’ll need to go for your stationery and cards!

Marby and Elm

MR: How do you aim to stand out as a brand?

E: It’s a combination of old techniques and contemporary colours, slogans and wit. We love merging traditional aesthetics and modern simplicity.

MR: How would you sum up your target customer?

E: Our target or typical customer is a female, usually in their 30’s, with no children. She’ll be independent and all our customers like funny, quirky items and have great personalities!

MR: Why should people shop with you?

E: To keep independent shops alive! Keep artisans in work!

MR: What do you aim to do differently to your competitors?

E: We have a very personal one-on-one appearance. We pride ourselves on customer service, and we take an active interest in every customer.

MR: What challenges do you face as a business, and how do you aim to overcome them?

E: I enjoy challenges, like designing new products and slogans for example. I really enjoy working on coming up with new ideas for pads and planners.

MR: How do you use technology/media/ecommerce to improve your offering?

E: We are on social media and we have an online site which we make sales through, too!

MR: What do you love about your work?

E: I love meeting new people and having a laugh in the shop with everyone!

Images were taken by our Editorial Board member David Anthony, Visual Merchandiser.