Modern Retail

Louis Vuitton: Spring/Summer 2020

Louis Vuitton

The Louis Vuitton flagship on Bond Street in Mayfair, London got gardening for the Spring/Summer season with a dreamy paradise of colourful hues in transition with the white silhouettes of the model poses. This created a fantasy that rose into the windows above on the top floor in a cinema of stills and vocations for the warmer months. With a sense of set design and minimal product conveyed in this theme, the customer is left to imagine themselves in this scenery and the modern world of their Louis Vuitton!

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...