Modern Retail

Louis Vuitton: Spring/Summer 2020

Louis Vuitton

The Louis Vuitton flagship on Bond Street in Mayfair, London got gardening for the Spring/Summer season with a dreamy paradise of colourful hues in transition with the white silhouettes of the model poses. This created a fantasy that rose into the windows above on the top floor in a cinema of stills and vocations for the warmer months. With a sense of set design and minimal product conveyed in this theme, the customer is left to imagine themselves in this scenery and the modern world of their Louis Vuitton!

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...