Modern Retail

Jermyn Street: Tailored Gentleman

Jermyn Street

Jermyn Street in St James’s, London dates back to the 1600’s and is a historic and fashionable area founded by Henry Jermyn regarded as the true founder of London’s West End. Today, it’s home to men’s tailors, apothecary, grooming and fine import merchants known for high quality British and International artistry and craftsmanship. Providing a quintessential experience, the classical and elegant architecture with preserved traditional storefronts transports locals, visitors and workers alike to days of old.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...