This International Women’s Day (Tuesday 8th March), retailers and businesses in the sector have come up with creative ways to support women around the world.
Shocking statistics from YouGov revealed that women’s confidence is the lowest it has been for many years. In fact, 25% feel that are going to fail in life, 26% feel they will never recover from the emotional impact of the pandemic and 34% don’t feel in control of their own life.
While the gender pay gap is decreasing, it still remains at 15.4%, having fallen from 20.2% a decade ago, showing that there is still plenty of work to be done.
We take a look at some of the retailers that are leading the way in empowering women, celebrating the positive impacts that they are having.
Bucu Koleli women empowerment jumper
In celebration of International Women’s Day, illustrator Bucu Koleli launched a limited number of jumpers on the Everpress website; a retailer that stocks independent creatives’ work. The IWD-themed design celebrates female empowerment, while 20% of every sale goes to Girl Rising, a girls’ education nonprofit that delivers teaching to 10 million adolescents across 12 countries.
The White Company
At the age of 24, Chrissie Rucker OBE founded The While Company in 1994. Beginning with £6,000, Chrissie set out to sell high-quality homewares. Now boasting more than 60 stores and recording a turnover of more than £226.3 million in 2019/20, The White Company has an impressive involvement in International Women’s Day, as well as creating opportunities for women throughout the rest of the year.
Chrissie runs the #ChangeAGirlsLife campaign alongside the Prince’s Trust. This campaign sees money invested in helping young women to gain access to education, to travel to work, on essential equipment for job opportunities, childcare funding, workshops and personal development courses.
For every candle sold between 2nd-8th March, £5 will be donated from every sale over £20. Founder, Chrissie, also designed the ‘Tiny Kiss Necklace’, with £20 from the sale of each necklace also being donated to improve the lives and opportunities available to women.
Click here to see more about the ways The White Company supports women.
Papier
Stationery retailer, Papier has created a range of products that support females around the world.
To celebrate International Women’s Day, Papier pals and twin sisters Liv & Dom created a range of products, including notebooks, wellness journals, gratitude journals and daily planners. 100% of the profits from this design will go to Women for Women International, the charity that helps women survivors of war rebuild their lives.
How retailers can get involved with International Women’s Day 2022
There are countless ways for those in the retail sector to support International Women’s Day 2022. Key messages are to celebrate women’s achievements, increase visibility and recognise inequality.
Click here to access resources and guidance that can help you to get involved and #BreakTheBias.
Holly brings a wealth of experience in both print and digital publishing. As Modern Retail’s Content Editor, Holly is passionate about helping independent retailers to thrive in today’s ever-changing market.
