- Combining Kustom’s checkout experience with Ingrid’s AI-powered delivery intelligence reduces friction and boost conversions at the checkout
- With 61% of shoppers now demanding dynamic deliveries, Ingrid’s delivery logic builds AI-powered delivery options directly into Kustom Checkout
Delivery intelligence platform, Ingrid, has announced a new strategic partnership with leading European checkout solution, Kustom, uniting checkout and delivery in a shared data foundation. The integration improves conversions by bringing real-time, intelligent delivery experiences directly into the checkout.
Kustom drives best-in-class payment experiences and friction-free checkout encounters which drive conversions for 24,000 brands across 170 markets globally. The new strategic integration will see Ingrid’s delivery experience natively embedded into Kustom’s checkout experiences, offering dynamic and AI-powered delivery options, which serve responsive fulfilment times and carrier-optimised pricing to shoppers in real-time.
By building live fulfilment flexibility directly into the checkout experience, the partnership helps retailers and brands answer growing customer demand for more dynamic delivery. Recent research by Ingrid of over 1,000 UK shoppers showed that dynamic fulfilment options are fast becoming a key conversion consideration. Six in ten (61%) consumers say responsive AI-led delivery options now ‘make or break’ their buying decisions, while a further 75% want fulfilment fees to be calculated based on real-time information.
“Delivery has moved from operational requirement to a strategic enabler of CX within shopping experiences,” said Susanna Grill Erntell, CEO of Ingrid. “Our partnership with Kustom allows retailers to test, optimise and act on delivery data where purchasing decisions are actually made. This isn’t just about offering more shipping options, it’s about using sophisticated insight from our shared data layer to drive delivery personalisation for every shopper, increasing conversion, improving margins and building long-term loyalty at each touchpoint.”
Combining best-in-class payment orchestration through Kustom with Ingrid’s delivery intelligence allows retailers to boost conversions. And, by integrating fulfilment intelligence and personalisation directly into the checkout flow, brands reduce data silos, enabling cross-domain analytics and enhanced personalisation, tailoring delivery experiences profitably to each shopper.
“We built Kustom so retailers can focus on their business, not on connecting technology. That’s why we gather market-leading functionality in an open ecosystem through partnerships,” Kamjar Hajabdolahi, CEO of Kustom, commented. “The deepened integration with Ingrid is a natural step to reduce complexity and strengthen business value for our merchants.”
The partnership also opens up powerful post-purchase engagement opportunities for brands, with branded tracking, proactive fulfilment notifications and returns management all managed within the integration.
“By combining Ingrid’s delivery intelligence with Kustom’s payment experiences, retailers blend the two most decisive factors in online conversions, dramatically shifting the dial on sales, CX and shopper satisfaction,” Grill Erntell added.
