Impress Customers: Wednesday Wisdom

impress customers

This week’s piece of Wednesday Wisdom is from former Senior Vice President of Retail at Apple, Angela Ahrendts, highlighting the need to impress customers from the offset.

“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed” – Angela Ahrendts

Key takeaway:

Many retailers get so wrapped up with selling their products that they forget to make the customer feel valued as they enter a store. Instead of going directly into pitching, or listing all the benefits of a product, greet each shopper.

Create conversation and make each person who enters the store feel unique. To make a memorable experience, use a creative welcome as opposed to the commonly used “How can I help you?”

Sometimes, building rapport before selling can be the best way to impress customers and do business at the same time.