This week’s piece of Wednesday Wisdom is from former Senior Vice President of Retail at Apple, Angela Ahrendts, highlighting the need to impress customers from the offset.
“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed” – Angela Ahrendts
Many retailers get so wrapped up with selling their products that they forget to make the customer feel valued as they enter a store. Instead of going directly into pitching, or listing all the benefits of a product, greet each shopper.
Create conversation and make each person who enters the store feel unique. To make a memorable experience, use a creative welcome as opposed to the commonly used “How can I help you?”
Sometimes, building rapport before selling can be the best way to impress customers and do business at the same time.