Modern Retail

IKEA : Concept Living

IKEA Concept living

Swedish home furnishings store IKEA is a beloved brand around the world and has changed the way in modern times how we view furniture and live simply. With colourful, fresh and minimal contemporary style, IKEA’s concept living ideas and dynamic product presentation of everyday pieces brings them to life through room settings and boutique style shop-in-shops to discover and explore each season. Clever and essential design has always been at the forefront of the Scandinavian mindset and this clean aesthetic has influenced our personal home interior lifestyles and the way that we live.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...