Modern Retail

Hyve Group launch new social media webinar series

Hyve Group, media partners of Modern Retail and the team behind many industry-leading events such as Spring & Autumn Fair, have announced a series of free weekly webinars that will guide retailers on various elements of social media:

With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, it’s vital that brands deliver a positive experience, engage with their customers online, and take the opportunity to develop that relationship.

Over the next 5 weeks every Wednesday at 11am, tune into the new #StayingSocial webinar series where Hyve’s training partner, SocialB, will host a series of practical and interactive online sessions.

For more information visit https://www.autumnfair.com/webinars or check out the schedule below.

Webinar schedule:

How to build an online community on social media
Wednesday 6 May, 2020 – 11:00am

At a time when we are all stuck at home, the importance of community, be it in the physical world or online, has never been more important. With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, its vital that brands to deliver a positive experience and engage with their customers online, and take the opportunity to develop that relationship with its customers.

This session explores how you can build relationships and start conversations with your customers to develop an active & engaged social media community.

Ask the Expert: Instagram #StayingSocial
Wednesday 13 May, 2020 – 11:00AM

Are you on Instagram? Are you looking at developing your account? or are you interested in understanding more about this platform and how to successfully engage with customers and drive traffic back to your site?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of a platform that many consider to be the future of product discovery for retail.

Social Media: Building a Content Strategy
Wednesday 20 May, 2020 – 11:00AM

Engaging your customers and followers with fresh and interactive content is a fantastic way to showcase your brand and encourage interaction with customers new and old. Finding the right content can be tricky though, this session will run you through the does and don’ts of online content and help you form a coherent content strategy.

Ask the Expert: Facebook #StayingSocial
Wednesday 27 May, 2020 – 11:00AM

Facebook still dominates social media, and a must for businesses. However, how much do you know about how you can grow and engage with your communities on the platform?

Join us for this interactive session, as we provide an overview of the platform, but importantly are available to answer any questions you have so that you can overcome and hurdles and really take advantage of everything it has to offer.

Using user-generated content to boost your brand
Wednesday 3 June, 2020 – 11:00AM

Harnessing your customers and community to create content that you can use in your campaign is a fantastic way to not only create fresh content but harness the authenticity of your brand through the eyes of your customers. A positive product review can be difference between a customer making a purchase or shopping elsewhere.

Learn how to harness the power of user generated content such as reviews to increase your sales and bolster your brand’s image.