When it comes to capturing the attention of consumers in the world of retail, display rotation is vital. There is a small window of opportunity (often literally!) to capture the attention of passers-by, so here are five tips to help you make the most of your display rotation.
(This post first featured in the Modern Retail Guide to Shopfitting July 2019. To read the full ebook click here, or scroll to the end of the page to view on page-turning software.)
Regularly rotate stock
Most experts recommend that there should be changes made to your store at least once every week. It’s important to keep interest high with regular stock rotation, through updating window displays, moving shelving or changing the clothing on mannequins.
Keep promotions relevant
Create instore messaging and product placement which taps into current events. Whether it’s a particular upsell, public holiday or popular trend, make sure you plan ahead to hit shoppers with your message and take displays down so they’re never outdated.
Celebrate new products
When you have new products to sell, make it clear. It’s not only about attracting new customers, but keeping returning customers engaged. Place new products in the most visible positions and display them proudly.
Be tactical with product placement
Take note of particular areas of your store where products seem to sell best and use this to your advantage. Think about the products you place in these positions, making sure they look appealing and encourage purchases.
Understand your footfall
If you’re in a busy area where commuters constantly pass by, bear this in mind as high footfall means people will become accustomed to your shop more quickly. If this is the case, change your displays more regularly to ensure you’re capturing people’s attention.
Holly brings a wealth of experience in both print and digital publishing. As Modern Retail’s Content Editor, Holly is passionate about helping independent retailers to thrive in today’s ever-changing market.