How Hobbycraft’s experiential retail spaces can boost business

experiential retail spaces

Hobbycraft Wolverhampton has officially completed its major in-store renovation, offering customers a fresh interior layout, new and improved papercraft, sewing and art departments, and the introduction of a Custom Crafting and Haberdashery area for eager crafters to try out new skills and projects. These experiential retail spaces can be used to engage customers and grow sales; making them something that all categories of retailers can benefit from.

We take a look at the project that Hobbycraft took on, as well as the ways that they have created a unique instore experience.

The project

The Wolverhampton store, based at Bentley Bridge Leisure Park, first opened for business in 2005, and over the past two months has been under renovation to upgrade the store’s interior. The new store aims to inspire local crafters in the area to get more creative with a wide array of new product ranges, project workshops and dedicated craft spaces for customers to use during their visit.

Experiential retail spaces at Hobbycraft

Hobbycraft has introduced a range of experiential retail spaces, enabling customers to try products before they buy, as well as making the instore experience memorable.

The new Haberdashery Craft Area is a dedicated sewing space in store with a wide range of patterns, fabrics, and trimmings, alongside an extended range of sewing machines that customers can test drive before purchasing. The area will feature over 800 new ranges of fabric, sewing machines to suit every budget and skill level, sewing essentials, trims, ribbons, and buttons. It is centred around an enlarged cutting table which doubles as a demonstration and consultation area for customers, and expert colleagues will be on hand to support customers with all their sewing enquiries.

Experiential retail spaces - Hobbycraft

Hobbycraft Wolverhampton now also features a Custom Crafting Area, which offers a dedicated space that introduces customers to the world of digital cutting with Cricut. Whether customers are looking to take their papercrafts to the next level or create personalised clothing and home décor, Cricut brings a realm of possibilities.

experiential retail spaces - Cricut station for retailer and customers

On top of the craft area additions, the interior has had a complete revamp, with improvements to the store layout which has been designed to help improve a customers shopping journey around the store. The art department in particular features new paper stands, wall art and product presentation to showcase the fantastic collection of art products available.

Sign up for an in-store craft workshop

Customers of the Wolverhampton store will be able to make use of these new features by signing up for an in-store craft workshop. Throughout the year, the store will host a variety of craft workshops, designed to give everyone the opportunity to master a new craft or refine a long-time favourite. The workshops are suitable for the whole family with specific kids’ sessions also available. Prices start at £5 and can be booked online via Hobbycraft ClassBento.


What Hobbycraft’s Store Manager has to say about their new experiential retail spaces

Store Manager, Rachel comments: “It is brilliant to see the renovation completed. The new store layout looks fantastic, and the Haberdashery and Custom Crafting spaces will be an amazing way for local crafters to get inspired or try out a new hobby. The store is now packed with crafting materials to suit all ages and abilities, and beginners through to experienced crafters are all welcome to pop in and chat to our creative colleagues. They’re always happy to share their knowledge, tips and tricks.”