More and more retailers from all over the world are implementing diverse technologies in-store. While retail is an industry with a lower technology adoption rate, the COVID-19 pandemic forced retailers and brands to adapt and overcome. Technology can help both brands and retailers increase sales and better engage customers.
In this article, you are going to learn about the impact of grocery tech in retail. We are going to focus on the best technologies, including retail robots.
Top 5 retail technologies in brick and mortar stores
Before we get started on showing the benefits of technology in the retail industry, we should look at the best retail technologies that are available for brick-and-mortar stores.
- Retail robots
Retail robots are some of the most innovative tools and solutions for brick and mortar stores. While eCommerce platforms need less staff and are low maintenance, physical stores need managers, cashiers, customer service employees, and cleaning staff. However, instead of letting employees take care of repetitive tasks, retailers can now use robots for some of these tasks.
For instance, Millie is a retail robot that can find and clean accidental spills in the store. Instead of customers noticing spills and dirty spots on the floor and alerting employees, Millie takes care of cleaning in seconds.
In-store promotions implemented with simple cardboard displays go unnoticed. That’s why many retailers have started to use robots for in-store marketing. Tokinomo is the ultimate customer engagement solution for brands and retailers. With sound, light, and motion technologies, Tokinomo makes products stand out off the shelves and promote themselves.
Other retail robots are designed to notice when stock is not sufficient or to guide customers to a specific aisle.
- VR technology
VR technology has been around for quite some time. While it might seem like gaming is the only industry that can benefit from it, other sectors like retail have a lot to gain from using VR. For example, brands and retailers can use VR to offer customers an amazing experience in-store. Great brand activation can be done with the help of virtual reality.
- In-store analytics
eCommerce platforms come with many advantages, including the fact that they can learn a lot about their customers. Tools like Google Analytics are essential for eCommerce stores. However, brick and mortar stores can’t learn more about their customers and are unable to predict what shoppers want.
In-store analytics can change the way retailers market their products. By knowing more about your customers while they are shopping, brands and retailers will know what to offer. Cisco’s Merakis is an in-store analytics tool that will help retailers gather more information about their shoppers.
Many retailers tested out the self-check-out technology and observed that customers are delighted. Why? No more waiting in line and getting pushed by the person in the back. With self-checkout shoppers can scan their products at their pace and can pay contactless.
During a pandemic, this is definitely the best way to shop. It offers customers the opportunity to come and buy in a physical location, but they don’t have to interact with any other person and they can keep their distance.
- Two-way QR code
The use of QR codes is really popular at the moment. However, there is even a better way to use it. The two-way QR codes designed by Contact Pigeon are the future in retail. When a shopper scans the QR code, Contact Pigeon creates a profile for them or scans their existing profile. After gathering enough data, Contact Pigeon will start sending personalized offers to the shopper.
How does technology impact grocery stores and supermarkets?
The retail sector is one of the most affected industries by COVID-19. However, retail tech start-ups are here to help brands and retailers recover and improve their processes to increase sales and exceed customer expectations.
- Better customer experience
Before the purchase comes the experience. If shoppers don’t have a great experience from the moment they walk into your store, then they might leave without spending a dime. With the help of retail tech, retailers can offer shoppers amazing experiences in-store. From VR/AR reality experiences to innovative in-store promotions, shoppers will be delighted and hooked!
- Increase sales
The ultimate goal for brands and retailers is to sell, of course. During the pandemic, brick and mortar stores were closed for months and sales reached a low point. To keep customers engaged and convince them to purchase, retailers can use many solutions, including retail robots or two-way QR codes.
- Better customer service
When employees are not busy cleaning or refilling stock, they have more time to talk to customers and guide them through the store. One-to-one communication in person is still the most effective way to convince customers.
- Better employee productivity
While most people think that robots and any IoT device were invented to take people’s jobs, this couldn’t be more wrong. All technologies are invented to make people work efficiently and have better productivity. In every job are some tasks that are boring and repetitive. For those tasks, technology can take over which means more time for important, relevant tasks.
- Saving money on the long term
Another misconception about technology is that it is extremely expensive. However, when you think about the costs in the long term and the ROI, you’ll see that adopting grocery tech will help you save up money.
Technology has a great impact on retail and it can make this sector grow faster than expected. These are just a few ways in which grocery tech can help both supermarkets and brands provide the best products and services for their customers.
Nicoleta Niculescu is a Content Marketing Specialist at Tokinomo, the ultimate in-store marketing solution for retailers and consumer goods brands. Tokinomo advertising robots bring CPG products to life on the shelf and lift sales by an average of 200%.