Modern Retail

H&M: Welcome Home


The H&M flagship homeware store on Regent Street in Soho, London welcomes customers back home with a re-opening showcasing new collections and modern decor to update your personal space. With a Scandi approach, yet worldwide appeal, new design collaborations have a contemporary notion for the everyday market. Creative, homely and inspiring with culture and travel at the heart of living, you can express a personal lifestyle within your surroundings.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at for more retail stories, as well as inspiring content on art, design and more...