H&M opens up a dedicated Home store on Regent Street in Soho, London, with a sophisticated look, still emphasising the casual feel of the brand and showcasing feel-good seasonal collections. It boasts unique accessories, interior decor and fresh furniture pieces that will add a pop of newness to your personal space with a complete lifestyle approach. Classy, fashionable and upbeat, the interior rooms of the store overflow with ideas and show off how to style your home with a ‘do it yourself’ attitude.
David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.
Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...