Modern Retail

Fortnum & Mason: Sustainable Luxury

Fortnum & Mason

The beloved food products at Fortnum and Mason on Piccadilly in St James’s, London, present a sustainability message in the Duke Street windows. A Long Love Fortnums campaign highlights the store’s recycling and social responsibility story, with every aspect from people, product, packaging and planet creating long lasting change with innovation from suppliers, employees and customers. In that spirit, reusing and reimagining the iconic F&M hampers and other beautiful packaging, biscuit tins are now paintbrush holders and tea caddies become plant pots designed to live on with creative new life.

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David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...